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Marketing Automation Strategist

1 week ago

Manila, National Capital Region, Philippines Insight Full time
About the Role

As a key member of our team, you will play a crucial role in the strategic implementation and fine-tuning of marketing automation tools aimed at elevating campaign performance, boosting lead generation, and fostering meaningful customer engagement. You will work closely with teams to build functional campaigns and nurtures through email, marketing automation, CRM (Salesforce), and other marketing tools.

We are looking for a highly skilled and experienced Marketing Automation Specialist to join our team. The ideal candidate will have a strong background in marketing automation, data analysis, and customer insights. They will be responsible for owning and administering our Marketing Automation Platform (Marketo) within the APAC region.

The successful candidate will have a deep understanding of marketing automation workflows, triggers, and segmentation. They will be able to configure and maintain these systems to personalize communications and improve targeting. Additionally, they will be responsible for defining and managing the customization of our Marketing automation platform including scoring, multi-touch nurture, profiling, segmentation, workflows, and reporting to support our campaigns.

We are committed to delivering innovative solutions that drive business growth. Our team is passionate about staying ahead of the curve and embracing emerging trends in marketing automation. If you are a motivated and results-driven professional who thrives in a fast-paced environment, we want to hear from you.