General Insurance Growth Specialist

1 day ago

Makati City, National Capital Region, Philippines beBeeGrowth Full time ₱900,000 - ₱1,200,000
GI Category Development Manager

The role involves driving business growth by developing and implementing strategies to expand the General Insurance product line/category. It entails collaborating with various business units, including Marketing, Distribution & Operations, to increase revenue and attract new customers.

  • This position requires a strong understanding of Non-Life Insurance products in the market and experience in brand development and business growth.

Key responsibilities include:

Strategy and Category Management

Developing overall business strategies for expanding and maintaining the GI product category through collaboration with stakeholders.

Translating category strategies into tactical initiatives related to branding, products, and distribution, working with respective business units.

Increasing category awareness through communication strategies targeting specific customer segments, working with the Brand & Communications team.

Influencing the sales process across digital platforms and enhancing the customer journey for retail GI by working with Distribution, CEX, Operations, Digital team, and front-line staff.

Providing strategic input for channel/distribution and operations strategies aligned with business needs.

Propositions Development

Conceptualizing relevant customer propositions by conducting research on customer preferences, competitor offerings, and AXA's market position and performance.

  • Identifying and addressing gaps in customer needs.

Developing marketing plans and coordinating their execution with marketing and channels.

Collaborating with product development and pricing teams, providing guidance on customer and distributor considerations.

About the Role

This is an exciting opportunity for a skilled professional to drive business growth and develop the General Insurance product line/category.

  • Frequent travel to offices and meetings may be required.

Please note that this job description may be subject to change based on business needs.

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