Marketing Operations Specialist

2 days ago

General Santos, Soccsksargen, Philippines beBeeAutomation Full time $100,000 - $120,000
Marketing Automation Specialist

Optimize marketing systems and workflows by building, automating, and owning processes. Collaborate closely with Sales and Marketing teams to ensure seamless integration of tools like HubSpot, Salesforce, Google Analytics, and more.

This role is ideal for someone who enjoys working behind the scenes to streamline processes and drive impact.

Why You'll Thrive in This Role
  • Competitive compensation and benefits package designed to support your growth and performance:
  • Earn well for your expertise
  • Stay healthy and covered
  • Enjoy well-deserved rest
  • Celebrate milestones with rewards
  • Reward consistent performance
  • Reliability pays off
  • Bring in great talent and get rewarded
Key Responsibilities
  • Administer and integrate various marketing tools including HubSpot, Salesforce, Google Analytics, Tag Manager, Gravity Forms, and more.
  • Build and automate workflows for lead scoring, routing, lifecycle stages, and campaign processes to minimize manual work and increase scale.
  • Set up UTM tracking, landing pages, forms, and campaign infrastructure to ensure accurate reporting and smooth execution.
  • Maintain data accuracy, lead segmentation, scoring models, and funnel tracking across platforms.
  • Build dashboards and reports using Sheets, Looker, or Hex to monitor marketing KPIs and identify opportunities for optimization.
  • Run tests across emails, pages, and flows to boost conversions and funnel performance.
  • Explore tools like Clay, Zapier, and built-in AI features to enhance automation and personalization.
Requirements
  • 4+ years experience in Marketing Ops, ideally in B2B SaaS or a fast-paced startup environment.
  • Expertise in HubSpot, Salesforce, Google Analytics, Google Tag Manager.
  • Strong skills in Google Sheets or Excel.
  • Familiarity with lead workflows, scoring, segmentation, and attribution.
  • Excellent problem-solving, detail orientation, and communication skills.
  • Comfortable using project tools like Notion.
  • Experience with Gravity Forms, Clay, Zapier, Hex, Outreach, or AI tools.
  • Familiarity with A/B testing and performance optimization.
  • A self-starter who proactively solves problems.
  • Comfortable working independently and managing multiple systems.
  • A clear communicator who can explain technical details to non-technical teams.
Success Metrics
  • Understand the business, tech stack, and how systems connect within 30 days.
  • Actively improve workflows and manage data operations within 60 days.
  • Confidently own systems, fix issues, and ship improvements within 90 days.

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