Senior Marketing Analyst Specialist

1 day ago

General Santos, Soccsksargen, Philippines beBeeMarketing Full time ₱1,500,000 - ₱2,200,000
Marketing Operations Expert

Our firm specializes in igniting revenue and brand recognition for leading companies worldwide. We strive to be the most valued private growth marketing firm with a scalable brand, culture, and services.

We offer a comprehensive range of services including SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative.

A Day in the Life

The Senior Growth Analyst audits current and prospective clients' marketing programs and crafts integrated marketing plans across our full suite of channels, emphasizing social media (Facebook, TikTok) and Google Ads (SEM, GDN, YouTube).

Key Responsibilities
  • Planning: determine the best budget allocation by channel, medium, environment, objective, and stage in the funnel
  • Coordinating: work with channel specialists to ensure channel-level strategies align with the overarching plan
  • Research and analysis: learn about the prospective client, their industry, vertical, similar clients and competitors, ideal customer profile, sentiment, etc.
  • Forecasting and projections: collaborate with specialists to pressure test forecasts and ensure projections align with business objectives
Requirements
  • 5+ years of cross-channel marketing program management experience
  • Understanding of marketing funnels and flywheels
  • Experience with large sets of campaigns and/or clients ($100k+ spend per month per client)
  • Competence in Google Ads, Facebook, and/or similar self-serve platforms
  • Familiarity with the larger marketing and media buying landscape
  • Familiarity with earned media channels
  • Familiarity with audience insight tools such as Global Web Index
  • Familiarity with Asana and Slack
Key Performance Indicators (KPIs)
  • Appraisal Production (10+/mo)
  • Win Rate (50%+)
  • Percent of Appraised GP to Won GP (70%+)
Most Important Things (MITs)
  • Audit Quality
  • Audit Speed
  • Thought Leadership of appraisal collateral development
  • Accuracy of Appraisal Forecasts

Our team values diversity and inclusion, committed to equal opportunity employment with diverse backgrounds and experiences.

Legitimate job openings are posted on our careers page.

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