Marketing Automation Strategist

10 hours ago

Taguig, National Capital Region, Philippines beBeeAutomation Full time ₱900,000 - ₱1,200,000
Marketing Automation Expert

We are seeking a highly skilled Marketing Automation Specialist to lead our data-driven marketing automation and contact management strategies.

This role is based in a hybrid work model with at least 2 in-office days per week.

Key Responsibilities
  • Own and optimize marketing automation workflows, including Marketo, nurturing sequences, and other critical workflows for engagement and demand generation.
  • Collaborate with Marketing functional teams to identify and develop ideas for better leveraging Marketing Automation tools.
  • Create and manage forms, data capture, and data flows for the business.
  • Facilitate seamless integration of third-party platforms in collaboration with enterprise-wide and global platform teams to optimize program effectiveness.
  • Develop, test, and optimize lead generation forms and website tracking to gather, segment, and nurture leads.
  • Ensure proper governance within automation tools, aligning sales and marketing efforts.
  • Drive audience segmentation and data-sourcing standard processes.
  • Partner with teams to monitor Marketing Qualified Lead (MQL) criteria and ensure a seamless sales handoff.
CRM Strategy, Governance, and Monitoring
  • Partner with Marketing, Sales, RevOps, data analytics, and other teams to optimize lead pipeline workflows and data integrity.
  • Collaborate with Marketing Analytics to implement lead lifecycle tracking, reporting, and automation.
  • Establish governance for lead source attribution, client journey, campaign tagging, and tracking.
Campaign Execution & Performance Support
  • Support tactical paid programs with accurate tracking and attribution.
  • Utilize social media scaling platforms to enhance organic engagement and lead generation.
  • Implement and optimize workflows to improve collaboration and project management.
  • Standardize housekeeping on Marketo programs, tagging, and reporting.
  • Collaborate to measure campaign performance, pipeline impact, and marketing contribution to revenue.
Requirements
  • 5-7+ years of experience in marketing operations, marketing automation, or CRM strategy.
  • Expertise in Marketo (certification preferred) and experience integrating it with Salesforce CRM.
  • Strong understanding of lead pipeline governance, MQL qualification, and sales handoff methodologies.
  • Experience with ON24, Outreach, Knack, and
  • Hands-on experience with paid campaigns, website tracking, and social media automation.
  • Ability to analyze complex marketing data and provide actionable insights.
  • Strong project management and cross-functional collaboration skills.
  • Able to work flexible schedules.
Benefits

We offer competitive health coverage, employee stock purchase plans, equity grant, retirement plan, annual bonus, access to counseling, e-learning subscriptions, wellness programs, and more.

How to Apply

Please follow the application link and submit your application. If your skills and experience match, we will be in touch.

Equal Opportunity

We are an equal opportunity employer and encourage applications from qualified candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, or any other status protected by law.

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