Systems Analyst

1 day ago

Lipa City, Calabarzon, Philippines beBeeAutomation Full time $100,000 - $120,000
Marketing Automation Specialist

We are seeking a Marketing Automation Specialist who thrives in building, optimizing, and owning marketing systems and workflows. The successful candidate will work closely with Sales and Marketing teams to ensure tools like HubSpot, Salesforce, Google Analytics, and more are running seamlessly.

Key responsibilities include administering the marketing tech stack, automating and streamlining workflows, managing lead data, and improving campaign performance.

  • Own the Marketing Tech Stack: Administer HubSpot, Salesforce, Google Analytics, Tag Manager, Gravity Forms, and more. Set up, audit, and optimize integrations, tracking, and system performance.
  • Automate & Streamline: Build workflows for lead scoring, routing, lifecycle stages, and campaign processes — minimizing manual work and increasing scale.
  • Campaign Tech Support: Set up UTM tracking, landing pages, forms, and campaign infrastructure to ensure accurate reporting and smooth execution.
  • Lead Management & Attribution: Maintain data accuracy, lead segmentation, scoring models, and funnel tracking across platforms.
  • Reporting & Insights: Build dashboards and reports using Sheets, Looker, or Hex. Monitor marketing KPIs and identify opportunities for optimization.
Requirements
  • 4+ years in Marketing Ops, ideally in B2B SaaS or a fast-paced startup environment
  • Expertise in HubSpot, Salesforce, Google Analytics, Google Tag Manager
  • Strong with Google Sheets or Excel (pivot tables, formulas, etc.)
  • Familiar with lead workflows, scoring, segmentation, and attribution
  • Excellent problem-solving, detail orientation, and communication skills
Success Metrics

30 Days: Understand the business, tech stack, and how systems connect.

60 Days: Actively improve workflows and manage data operations.

90 Days: Confidently own systems, fix issues, and ship improvements.

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