
Customer Engagement Specialist
1 week ago
We are seeking a detail-oriented and customer-focused Manager to lead our CRM efforts.
- This role will play a key part in shaping player engagement through strategic retention campaigns, personalized communications, and loyalty initiatives.
The successful candidate will be responsible for developing and executing pre-launch and post-launch CRM strategies to drive player engagement and reduce churn.
- Key objectives include planning, launching, and optimizing CRM campaigns via email, push notifications, SMS, and in-game messages.
- Loyalty programs, reactivation efforts, and seasonal promotions will also be implemented.
- Collaboration with creative and marketing teams is essential to deliver compelling campaign assets.
Analyze player behavior and campaign results to improve performance.
- Insights gained will be used to personalize messaging and offers across lifecycle stages.
- Monitoring and reporting on key metrics such as LTV, retention, engagement, and churn are crucial.
- 2–3 years of experience in a CRM, user retention, or marketing role within the industry.
- A proven ability to plan and execute lifecycle campaigns that increase player engagement and retention is essential.
- Proficient in CRM tools and marketing automation platforms.
- Familiarity with A/B testing, segmentation, and campaign performance tracking.
- Comfortable with data platforms like Tableau, Power BI, or similar.
- Fully remote work & flexible hours.
- Opportunities for professional growth.
- Work with a passionate team shaping iGaming's future.
About Us: We are a dynamic company dedicated to delivering exciting gaming experiences. Our mission is to set new standards in the sweepstakes and online casino space.
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