Chief Customer Engagement Officer

1 week ago

Barcelona, Philippines beBeeCRM Full time ₱900,000 - ₱1,200,000
Job Description:

We are seeking a strategic and results-driven professional to lead our CRM strategy. The successful candidate will be responsible for driving customer engagement, retention, and loyalty through data-driven campaigns, platform optimization, and cross-functional collaboration.

This is an exciting opportunity for a talented individual who is passionate about creating impactful, brand-building experiences.

  • Customer-obsessed, with a passion for delivering exceptional customer experiences
  • Experience managing a loyalty or membership program in retail or e-commerce
  • Hands-on experience with CRM tools and marketing automation programs
  • Analytical to interpret data, generate insights, and optimize performance
  • Experience managing vendors and evaluating marketing tech tools
  • A strong collaborator and effective communicator
  • Past experience in managing a team
Main Responsibilities:
  • Develop the strategy and lead execution of the CRM and Loyalty strategy across channels (e.g. lifecycle email, Whatsapp)
  • Stay updated on martech trends to continuously improve CRM strategy, tools, and execution
  • Analyse customer data and campaign performance to uncover insights, improve targeting, and optimize communications
  • Manage CRM vendor partnerships and lead platform evaluations (e.g. CDP and CEP) that powers advanced segmentation & automation
Customer Insights:
  • Leverage customer insights to drive program enhancements that increase engagement, retention, and lifetime value
  • Strengthen customer insight capabilities through tools like surveys and focus groups to better inform customer strategies across the company
Team Leadership:
  • Own overall CRM KPIs, including new customer acquisition, retention, and engagement
  • Lead and coach the CRM team, managing performance, goal setting, and capability development
  • Manage the CRM team's resource allocation, ensuring alignment with strategic priorities
Qualifications & Experience:
  • Bachelor's degree in Marketing, Business or a related field
  • Min. 5 years of experience in a CRM role, preferably in retail or e-commerce
  • With proven experience leading a team
  • Candidates with SQL capabilities will have an added advantage
Benefits:
  • Flexible Work Arrangement: Work from anywhere, remote work according to HQ operating hours
  • Staff Wellness: Comprehensive corporate insurance, fully covered visits at our panel clinics, dental coverage, maternity reimbursement
  • Learning and Career Development: Learning and development resources, personal development fund, leadership training for those of managerial responsibilities
  • #TeamLB Perks: Generous staff discount off LB products, corporate partnerships with a variety of companies, employee-driven peer-to-peer recognition platform to honour and celebrate everyday achievements, internal Referral programme

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