Drivers Branding Strategy Lead

24 hours ago

Manila, National Capital Region, Philippines beBeeMarketing Full time $70,000 - $90,000
Brand Ambassador for Drivers Program

We are seeking a seasoned leader to spearhead our drivers branding strategy in the APAC region, overseeing branding specialists across multiple countries.

Key Responsibilities
  • Develop and execute marketing strategies to attract and retain branded vehicles.
  • Collaborate with cross-functional teams including marketing, fraud management, procurement, and analytics to drive business growth.
  • Create and implement retention strategies for branded drivers, enhancing their activity through optimized mechanics and tools.
  • Analyze retention rates, driver activity, and expenditures to inform data-driven decisions.
  • Lead project management efforts to ensure timely execution and high-quality outcomes.
Requirements
  • Bachelor's degree in economics, business, marketing, or technical fields.
  • Minimum 4 years of experience in ride-hailing, food delivery, courier services, or consulting.
  • Advanced analytical skills, proficiency in Excel/Google Sheets, SQL, and data visualization using BI tools.
  • Proven ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.
  • Excellent communication and problem-solving skills.

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