Marketing Manager

3 weeks ago

Pasig, National Capital Region, Philippines Toby's Sports (Group of Companies) Full time
Overview

The Marketing Manager is responsible for the development and execution of all marketing initiatives for all three retail channels: Toby's Sports, Runnr and urbanAthletics, with the goal of growing market share and revenue.


Responsibilities
  • Lead data-based development and implementation of best-in-class integrated marketing schemes across brick & mortar and ecommerce for 3 retail channels: Toby's Sports, runnr and urbanAthletics, including marketplaces (LazMall, ShopeeMall, Zalora)
  • Proactively develop and manage omnichannel customer experience and marketing plans to meet and exceed revenue and financial health objectives, deliver winning speed-to-market solutions, and grow market share for both brick & mortar and ecommerce business.
  • Lead the strategic and tactical evaluation of marketing campaigns, including design, control segmentation, implementation, reporting, analysis and recommendations.
  • Lead activities to drive exposure of the Toby's Sports, runnr and urbanAthletics brands within the retail industry and the media, through public relations, events and other branding initiatives.
  • Craft communication briefs with clear marketing objectives and KPIs
  • Plan and control marketing spend for all 3 retail channels across online and offline initiatives.
  • Devise strategies and create new customer acquisition programs that would drive traffic to stores and ecommerce sites, as well as achieve and exceed target ROAS.
  • Oversee performance marketing initiatives - Display Ads, Social Networking Ads, SEO/SEM, EDM (email marketing) for all 3 retail channels.
  • Understand and provide insights on customer behavior based on media activity & related site behavior using Google Analytics, and develop customer experience and growth marketing strategies based on these insights
  • Review product, customer satisfaction/feedback, and recommend action points based on data and business strategy.
  • Work with internal departments, creative teams and digital agencies from planning to implementing campaigns.
  • Partner actively with store and ecommerce operations teams to align marketing support initiatives with monthly sales targets.
  • Work closely with Category and Brand Heads to create category/brand-driven growth marketing strategies aligned with overall business strategy for each of the 3 retail channels, as well as to provide insights and direction on future marketing and new product development opportunities and activities.

Qualifications
  • Bachelor's degree in Marketing or relevant field (Marketing, Business Administration, Communication, Mass Communication)
  • Minimum 4 years of working experience in marketing and brand management in a leadership role
  • With experience in developing and executing growth marketing strategies, preferably in the retail industry
  • Experience in managing agencies and multifunctional teams is a must.
  • With extensive experience and knowledge in Facebook Ads Manager, Google AdWords and other digital platforms.
  • Ability to marshal resources (people, funding, material, support) to get things done; can orchestrate multiple activities at once to accomplish a goal; uses resources effectively and efficiently.
  • With excellent organizational skills and the ability to work well with different groups
  • With strong Project Management skills, and can lead multiple projects effectively and simultaneously.
  • Strong oral and written skills in both English and Tagalog, with excellent communication and presentation skills.

Seniority level
  • Mid-Senior level

Employment type
  • Full-time

Job function
  • Marketing and Sales

Industries
  • Retail
#J-18808-Ljbffr

  • Digital Marketing Account Manager

    2 weeks ago

    Pasig, National Capital Region, Philippines Pronto Marketing Full time

    Join to apply for the Digital Marketing Account Manager role at Pronto MarketingAbout Pronto MarketingPronto Marketing is a full-service WordPress agency providing website support and digital marketing services to over 1,000 small businesses around the world, primarily in the United States. Founded in 2008 in Thailand, we have a team of 100+ professionals...

  • Marketing Manager

    7 days ago

    Pasig, National Capital Region, Philippines Victoria Court Full time ₱600,000 - ₱1,200,000 per year

    SUMMARYTheMarketing Manageris responsible for leading the Marketing Department in developing and executing strategies that strengthen brand presence, drive revenue growth, achieve TNOG targets, and expand the customer base. The role oversees the implementation of marketing plans, spearheads promotional campaigns, and ensures that creative and PR initiatives...

  • Hotel Director of Sales and Marketing

    1 week ago

    Pasig, National Capital Region, Philippines Stealth Global Marketing Solutions Inc. Full time $104,000 - $130,878 per year

    About the role As the Hotel Director of Sales and Marketing at Stealth Global Marketing Solutions Inc.', you will play a pivotal role in driving the commercial success of our flagship hotel located in Pasig City Metro Manila. In this full-time position, you will be responsible for leading all sales and marketing initiatives to attract and retain a diverse...

  • Marketing Manager

    1 day ago

    Pasig, National Capital Region, Philippines KDCI Full time ₱1,200,000 - ₱2,400,000 per year

    Job Summary KDCI Outsourcing is seeking a Marketing Manager with hands-on experience in content marketing, SEO, social media management, PPC advertising (search and social) and email marketing. This role is ideal for a proactive marketer who has a solid background in BPO marketing and can help execute campaigns that generate leads, strengthen brand...

  • Marketing Manager

    3 days ago

    Pasig, National Capital Region, Philippines Robinsons Land Corporation Full time ₱1,500,000 - ₱2,500,000 per year

    Job OverviewWe are seeking a dynamic and innovative Creatives Manager / Marketing Manager to lead our creative and multimedia marketing initiatives for our real estate projects. The ideal candidate will oversee the development and execution of creative strategies, manage a team of designers and multimedia artists, and ensure all marketing materials align...

  • marketing manager

    2 weeks ago

    Pasig, National Capital Region, Philippines Robinsons Land Corporation Full time $104,000 - $130,878 per year

    DepartmentSpecial ProjectsEmployee TypeProbationaryRole MissionAs theMarketing Manager, you will be the steward of theRobinsons Officesbrand and its dynamic sub-brand. Your mission is to amplify our core values—job generation,keeping families together, andbuilding a better and brighter tomorrow—through strategic and creative marketing initiatives. You'll...

  • Marketing Manager

    3 days ago

    Pasig, National Capital Region, Philippines Acom Consumer Finance Corporation Full time ₱1,440,000 - ₱1,920,000 per year

    Are you ready to make a difference and #ACOMplishYourDreams?ACOM Consumer Finance Corporation seeks individuals who strive for excellence and customer satisfaction to join our growing team. As part of Japan's leading financial institution, we empower individuals to achieve their financial goals.As a Marketing Manager at ACOM, you will play a crucial role in...

  • Global Marketing Manager

    3 weeks ago

    Pasig, National Capital Region, Philippines Azeus Group Full time

    About the job Global Marketing Manager (ESG Solution)Responsibilities:Works with and reports to the CEO to set the marketing strategy for the business and to track the performance of all global marketing campaignsEstablishes marketing goals and targets based on past performance and market forecasts, and aligns this with the targets set by the managementSets...

  • Global Marketing Manager

    3 weeks ago

    Pasig, National Capital Region, Philippines Azeus Group Full time

    About the job Global Marketing Manager (ESG Solution) Responsibilities: Works with and reports to the CEO to set the marketing strategy for the business and to track the performance of all global marketing campaigns Establishes marketing goals and targets based on past performance and market forecasts, and aligns this with the targets set by the...

  • Trade Marketing Manager

    3 weeks ago

    Pasig, National Capital Region, Philippines Jollibee Group of Companies Full time

    Select how often (in days) to receive an alert:The Trade Marketing Manager oversees marketing operations and develops category review of assigned regions to meet company's goals and objectives and improve market share, customer satisfaction, and productivity performance:Marketing Consultancy for the regionManagement/implementation of corporate marketing...