Marketing Manager

2 days ago

Pasig, National Capital Region, Philippines Toby's Sports (Group of Companies) Full time
Overview

The Marketing Manager is responsible for the development and execution of all marketing initiatives for all three retail channels: Toby's Sports, Runnr and urbanAthletics, with the goal of growing market share and revenue.


Responsibilities
  • Lead data-based development and implementation of best-in-class integrated marketing schemes across brick & mortar and ecommerce for 3 retail channels: Toby's Sports, runnr and urbanAthletics, including marketplaces (LazMall, ShopeeMall, Zalora)
  • Proactively develop and manage omnichannel customer experience and marketing plans to meet and exceed revenue and financial health objectives, deliver winning speed-to-market solutions, and grow market share for both brick & mortar and ecommerce business.
  • Lead the strategic and tactical evaluation of marketing campaigns, including design, control segmentation, implementation, reporting, analysis and recommendations.
  • Lead activities to drive exposure of the Toby's Sports, runnr and urbanAthletics brands within the retail industry and the media, through public relations, events and other branding initiatives.
  • Craft communication briefs with clear marketing objectives and KPIs
  • Plan and control marketing spend for all 3 retail channels across online and offline initiatives.
  • Devise strategies and create new customer acquisition programs that would drive traffic to stores and ecommerce sites, as well as achieve and exceed target ROAS.
  • Oversee performance marketing initiatives - Display Ads, Social Networking Ads, SEO/SEM, EDM (email marketing) for all 3 retail channels.
  • Understand and provide insights on customer behavior based on media activity & related site behavior using Google Analytics, and develop customer experience and growth marketing strategies based on these insights
  • Review product, customer satisfaction/feedback, and recommend action points based on data and business strategy.
  • Work with internal departments, creative teams and digital agencies from planning to implementing campaigns.
  • Partner actively with store and ecommerce operations teams to align marketing support initiatives with monthly sales targets.
  • Work closely with Category and Brand Heads to create category/brand-driven growth marketing strategies aligned with overall business strategy for each of the 3 retail channels, as well as to provide insights and direction on future marketing and new product development opportunities and activities.

Qualifications
  • Bachelor's degree in Marketing or relevant field (Marketing, Business Administration, Communication, Mass Communication)
  • Minimum 4 years of working experience in marketing and brand management in a leadership role
  • With experience in developing and executing growth marketing strategies, preferably in the retail industry
  • Experience in managing agencies and multifunctional teams is a must.
  • With extensive experience and knowledge in Facebook Ads Manager, Google AdWords and other digital platforms.
  • Ability to marshal resources (people, funding, material, support) to get things done; can orchestrate multiple activities at once to accomplish a goal; uses resources effectively and efficiently.
  • With excellent organizational skills and the ability to work well with different groups
  • With strong Project Management skills, and can lead multiple projects effectively and simultaneously.
  • Strong oral and written skills in both English and Tagalog, with excellent communication and presentation skills.

Seniority level
  • Mid-Senior level

Employment type
  • Full-time

Job function
  • Marketing and Sales

Industries
  • Retail
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