Category Growth Specialist
1 day ago
About This Opportunity:
This role will be responsible for driving category growth and strategic decision-making across proximity and emerging retail channels for total foods, with a key focus on Lady's Choice, Best Foods, and Knorr. The ideal candidate will have a strong analytical background with expertise in data analytics, market research, and trends forecasting.
Your Key Responsibilities:
- Analyze shopper behavior, consumption trends, and competitive dynamics in each channel, including digital purchasing trends in eCommerce.
- Lead market research, data analytics, and shopper studies to drive channel-specific activation plans.
- Translate insights into actionable recommendations for portfolio, pricing, promotions, and placement.
Requirements:
- Background in Category Management, Trade Marketing, Shopper Insights, or Sales Strategy, preferably in FMCG or food categories.
- Strong analytical and problem-solving skills, with expertise in data analytics, market research, and trends forecasting.
- Experience working with proximity and emerging channels, including traditional trade, modern trade, and eCommerce.
- Ability to translate insights into strategic execution plans and drive alignment across commercial teams.
- Strong stakeholder management, influencing, and storytelling skills to engage cross-functional teams.
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