Category Development Lead
3 days ago
Aboitiz Foods is an integrated regional food and agribusiness company dedicated to creating a high-performance culture anchored on our time-honored values of Integrity, Teamwork, Innovation, and Responsibility. Through the collective strengths of our subsidiaries, Pilmico and Gold Coin, we aim to sustainably feed Asia's growth from mill to meal.
We leverage our sector expertise and capabilities to deliver quality every time, inspiring innovation and driving change in the industry. At Aboitiz Foods, we are shaping the future of food in Asia and building a culture where we nourish the future together.
The Channel Lead role is responsible for developing the category route-to-market strategy, analyzing, understanding, driving, and creating new avenues for sales growth. This role works closely with the brand category marketing teams and the field sales teams to undertake critical operations that translate brand and category marketing strategies and plans into detailed operational activities and guidelines for effective execution.
Key Objectives- Develop and implement category route-to-market strategy to drive sales growth
- Work closely with brand category marketing teams and field sales teams to ensure effective execution of marketing strategies and programs
- Set volume forecast, volume allocation plans, and pricing execution detail for the sales team, as aligned with the brand marketing team
- College graduate from any degree
- 3-5+ years experience in trade marketing management, trade channels, or sales and marketing operations planning
- Exposure to customer management, brand marketing, and sales operations a plus
- Experience in supporting retail operations a plus
- Adept in trade marketing especially in the area of trade channel development, channel analysis/insight, channel growth planning
- Capable of analyzing sell-in, sell-out/sell-through, and offtake; channel sales forecasting, volume allocations; distribution planning
- Versed in pricing and commercial analysis, channel P&L analyses
- Experienced in channel operations support
- Strong analytical and strategic thinking skills
- Systematic, organized, and detail-oriented
- Digital native (Spreadsheets, Presentations, Word Processing, Cloud Sharing Platforms)
- Self-motivated, proactive, and assertive
- Biased towards action and results
- Strong interpersonal and collaboration skills
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