Digital Marketing Strategist

6 hours ago

Pasig, National Capital Region, Philippines beBeeDigitalMarketing Full time ₱2,500,000 - ₱3,500,000

Job Title: Digital Marketing Strategist

We are seeking a seasoned Digital Marketing Strategist to lead and optimize our paid media campaigns, leveraging AI-driven marketing strategies. This role will manage multi-channel paid search campaigns, drive automation, and use AI tools to maximize marketing efficiency and return on investment (ROI).

Your Responsibilities Include:

  • Paid Search Campaign Management: Manage and optimize paid search campaigns across Google Ads, Bing Ads, and social media platforms.
  • Ad Copy Testing and Optimization: Test ad copy, targeting, and bidding strategies; adjust campaigns to improve ROI, CPC, and CPA.
  • Budget Allocation and Bid Management: Develop and implement strategies for budget allocation and bid management.
  • Emerging Advertising Platforms: Set up and test campaigns on emerging advertising platforms.
  • Automation and Data Enrichment: Automate data enrichment, lead qualification, and distribution to improve response times.
  • AI-Powered Tools: Test and apply AI prompts, API integrations, zaps, smart AI spreadsheets, and content personalization.
  • Performance Tracking and Insights: Use tools like Google Analytics and SEMrush to track performance and generate actionable insights.
  • Cross-Functional Collaboration: Work with SEO, content, social media, design, and development teams to ensure a cohesive strategy.
  • Staying Up-to-Date: Stay updated with the latest PPC and AI marketing trends, continuously experimenting with new tools and strategies.

Requirements:

  • Experience in Paid Media Campaigns: 3+ years of experience in PPC campaign management across Google Ads, Bing Ads, and social media platforms.
  • AI-Driven Marketing Tools: Hands-on experience with AI-driven marketing tools, automation platforms, and API integrations.
  • Analytics and Data Visualization: Strong analytical skills with proficiency in Google Analytics, SEMrush, and data visualization tools.
  • Lead Generation and Conversion Rate Optimization: Experience with lead generation, conversion rate optimization, and budget management.
  • A/B Testing Methodologies: Understanding of A/B testing methodologies, audience segmentation, and bid management strategies.
  • CRM Tools and Marketing Automation: Familiarity with CRM tools, marketing automation software, and workflow automation (Zapier, AI prompts, etc.).
  • Data-Driven Decision Making: Ability to translate data insights into actionable marketing strategies.
  • Collaboration and Communication: Strong collaboration skills to work cross-functionally with SEO, content, design, and sales teams.

We're Looking For Someone Who Is:

  • Proactive and Adaptable: Proactive, adaptable, and flexible in a dynamic environment.
  • Professional and Dedicated: Professional and dedicated to excellence.
  • Results-Oriented: Willing to go the extra mile to achieve exceptional results.
  • A Team Player: A strong team player who thrives in collaboration.
  • Continuous Learner: Committed to continuous improvement and open to experimenting with new approaches.

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