
Senior Customer Retention Specialist
2 days ago
We are seeking a highly motivated and experienced CRM Manager to join our team. The ideal candidate will have 2-3 years of hands-on experience in the Casino, Sportsbook, or Sweepstakes industry.
As a CRM Manager, you will play a key role in shaping player engagement through strategic retention campaigns, personalized communications, and loyalty initiatives.
Responsibilities- Develop and execute pre-launch and post-launch CRM strategies to drive player engagement and reduce churn.
- Define key retention KPIs and build tailored plans across player segments.
- Create structured campaign roadmaps for product launch and growth phases.
- Plan, launch, and optimize CRM campaigns via email, push notifications, SMS, and in-game messages.
- Implement loyalty programs, reactivation efforts, and seasonal promotions.
- Collaborate with creative and marketing teams to deliver compelling campaign assets.
- Analyze player behavior and campaign results to improve performance.
- Use insights to personalize messaging and offers across lifecycle stages.
- Monitor and report on key metrics such as LTV, retention, engagement, and churn.
- Work closely with product, marketing, analytics, and support teams to ensure CRM efforts are aligned with business goals.
- Contribute feedback on user experience and product features from a retention standpoint.
- 2-3 years of experience in a CRM, user retention, or marketing role within the Casino / Sportsbook / Sweepstakes space.
- Proven ability to plan and execute lifecycle campaigns that increase player engagement and retention.
- Competitive salary and performance incentives.
- Fully remote work and flexible hours.
- Opportunities for professional growth.
- Work with a passionate team shaping iGaming's future.
- Strategic mindset with strong organizational skills.
- Excellent communication and team collaboration.
- Quick to learn and adaptable in a fast-paced digital environment.
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