Senior Customer Retention Specialist

2 days ago


Baguio City, Cordillera, Philippines beBeeCustomerRelationship Full time ₱21,600 - ₱27,600

We are seeking a highly motivated and experienced CRM Manager to join our team. The ideal candidate will have 2-3 years of hands-on experience in the Casino, Sportsbook, or Sweepstakes industry.

As a CRM Manager, you will play a key role in shaping player engagement through strategic retention campaigns, personalized communications, and loyalty initiatives.

Responsibilities
  • Develop and execute pre-launch and post-launch CRM strategies to drive player engagement and reduce churn.
  • Define key retention KPIs and build tailored plans across player segments.
  • Create structured campaign roadmaps for product launch and growth phases.
Campaign Management
  • Plan, launch, and optimize CRM campaigns via email, push notifications, SMS, and in-game messages.
  • Implement loyalty programs, reactivation efforts, and seasonal promotions.
  • Collaborate with creative and marketing teams to deliver compelling campaign assets.
Data & Insights
  • Analyze player behavior and campaign results to improve performance.
  • Use insights to personalize messaging and offers across lifecycle stages.
  • Monitor and report on key metrics such as LTV, retention, engagement, and churn.
  • Work closely with product, marketing, analytics, and support teams to ensure CRM efforts are aligned with business goals.
  • Contribute feedback on user experience and product features from a retention standpoint.
Qualifications
  • 2-3 years of experience in a CRM, user retention, or marketing role within the Casino / Sportsbook / Sweepstakes space.
  • Proven ability to plan and execute lifecycle campaigns that increase player engagement and retention.
Benefits
  • Competitive salary and performance incentives.
  • Fully remote work and flexible hours.
  • Opportunities for professional growth.
  • Work with a passionate team shaping iGaming's future.
Requirements
  • Strategic mindset with strong organizational skills.
  • Excellent communication and team collaboration.
  • Quick to learn and adaptable in a fast-paced digital environment.


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