
Ecommerce Manager Position
2 days ago
Lead E-commerce Operations Specialist
Take charge of the day-to-day performance optimization of our Shopify website. Manage sales, promotions, content updates, product merchandising, email and SMS campaigns (via Klaviyo), and site analytics.
Main Responsibilities:
- Website & Product Merchandising (Shopify):
- Manage and optimize all PDPs (Product Display Pages), ensuring accurate content, strong SEO, and conversion-forward design
- Oversee homepage, navigation, and seasonal merchandising updates
- Plan and execute product launches and sales promotions
- Monitor site daily to ensure uptime, product availability, and bug-free performance
- Content & Blog:
- Update and publish blog content regularly (provided by founder/editorial team)
- Collaborate on ideas to tie site content to brand campaigns and seasonal storytelling
- Analytics & Optimization:
- Monitor Shopify, Klaviyo, and Google Analytics performance metrics
- Track and report on site health, AOV, conversion rates, and bounce rates
- Make actionable recommendations to improve performance and CX
- Email & SMS Marketing (Klaviyo):
- Manage and grow revenue through email and SMS marketing
- Build, optimize, and test flows for welcome, post-purchase, abandoned cart, and win back
- Own the calendar for regular campaign sends, working with our founder and creative team to execute beautifully branded, high-performing emails
- Team Liaison:
- Communicate clearly with our offshore dev team to troubleshoot bugs and implement technical updates
- Act as point person for all ecommerce ops questions within the broader Utu team
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