
Senior Ecommerce Operations Manager
21 hours ago
We are seeking a highly experienced Senior Ecommerce Operations Manager to oversee ecommerce operations and marketing strategies, with a strong focus on the US market. This role is instrumental in enhancing brand identity, optimizing digital presence, and driving significant growth in sales and customer engagement.
Key Responsibilities- Shopify Website Management
- Oversee daily Shopify operations, ensuring seamless user experiences
- Build and optimize product pages, landing pages, and funnels for mobile responsiveness and conversion
- Ensure consistent and premium brand representation across all website and product pages
- Enhance website SEO through on-page and off-page optimization techniques
- Marketing Strategy & Execution
- Lead and execute META ads strategy, launching a minimum of 25 new ad variations weekly
- Develop and test various offers on META ads (e.g., bundles, price points, and value propositions)
- Create engaging ad concepts, angles, and copy tailored to target audiences
- Monitor ad performance, manage budgets, and optimize based on data-driven insights
- Collaborate with the email marketing team for cohesive multi-channel campaigns to improve retention
- Partner with the Social Media Manager to ensure unified messaging across platforms
- Coordinate with influencers and the social media team to drive brand awareness and sales
- Customer Engagement & Growth
- Develop customer segmentation strategies to personalize marketing efforts
- Use customer feedback and analytics to refine website content and ad campaigns
- Plan and execute engaging challenge programs, including virtual events and themed challenges to foster global participation and community engagement
- Support the release of new product launches
- Plan initiatives such as digital training programs designed to encourage repeat purchases from existing customers while also serving as an acquisition channel for new customers
- Conversion Rate Optimization (CRO)
- Continuously analyze customer behavior and identify opportunities to improve website CRO
- A/B test landing pages, ads, and product pages to maximize performance
- Creative and Project Management
- Manage the creation of marketing assets, including photos, videos, and supporting materials, in collaboration with the broader team
- Leverage basic to intermediate graphic design skills to assist with ad creatives, banners, and other visual assets
- Take ownership of execution while collaborating with leadership for direction and feedback
- Minimum of 3+ years of experience in ecommerce operations, ideally in a Shopify environment
- Deep understanding of the US market and ecommerce landscape
- Proven expertise in META ads management, including creative testing and optimization
- Strong track record of driving ecommerce growth through CRO, SEO, and marketing funnels
- Familiarity with building product pages, landing pages, and marketing funnels
- Hands-on experience with customer segmentation, journey mapping, and targeted campaigns
- Basic to intermediate graphic design proficiency (Adobe Creative Suite, Canva, etc.)
- Experience working with influencers and managing social media campaigns
- Excellent communication and project management skills
- Data-driven mindset with strong analytical abilities
- Ecommerce savvy with a keen understanding of the digital landscape
- Seniority level: Mid-Senior level
- Employment type: Full-time
As a Senior Ecommerce Operations Manager, you will play a key role in executing strategic initiatives, launching innovative campaigns, and introducing new products and programs tailored to the US market to achieve business goals.
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