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Strategic Brand Marketing Lead
2 months ago
About the Role
We are seeking a highly skilled Strategic Brand Marketing Lead to join our team at TASQ Staffing Solutions. In this role, you will be responsible for developing and executing awareness and trial generation plans, contributing to brand strategy, and leading branding and 5Ps strategies for new categories.
Key Responsibilities
- Develop comprehensive marketing plans that drive consumer engagement and loyalty.
- Collaborate with cross-functional teams to develop brand architecture and guidelines.
- Lead innovation projects from concept to launch, including financial planning and execution.
Requirements
- Bachelor's degree in marketing or business-related field; MBA preferred.
- At least two years of experience in brand marketing, preferably in FMCG marketing.
- Strong project management, brand planning, and performance tracking skills.
- Ability to work effectively with agencies, sales teams, suppliers, and other stakeholders.
- Creative and digital marketing expertise.
Compensation
The estimated salary for this role is $80,000 - $110,000 per annum, depending on location and experience.
About TASQ Staffing Solutions
TASQ Staffing Solutions is a leading staffing agency specializing in connecting top talent with industry-leading companies. We value creativity, innovation, and teamwork in our employees and offer a dynamic and inclusive work environment.