Chief Brand Strategist

3 weeks ago


Quezon City, National Capital Region, Philippines Cobden & Carter International Full time
Job Overview

Cobden & Carter International seeks a seasoned Brand Manager to lead our brand strategy and development efforts in the FMCG industry.

Key Responsibilities
  • Strategic Planning: Develop and execute comprehensive brand strategies, roadmaps, and marketing plans aligned with business objectives.
  • Market Analysis: Identify market trends, analyze consumer needs, and recommend go-to-market strategies to enhance brand demand and credibility.
  • Product Development: Oversee the development, implementation, and management of new products, ensuring adherence to timelines and alignment with consumer needs and strategic goals.
  • Team Collaboration: Build and maintain strong relationships with internal and external stakeholders through close collaboration.
Requirements
  • Experience: At least 7-8 years of brand management experience in the FMCG industry, preferably with a background in Personal Care, Skin Care, or Health categories from leading FMCG companies.
  • Skills: Highly strategic with strong skills in analyzing market data, identifying trends, and developing actionable plans; proficient in recognizing consumer needs and opportunities.
  • Education: Not specified.
What We Offer
  • Compensation: An estimated annual salary of $120,000 - $180,000 depending on experience and qualifications.
  • Work Setup: Hybrid work arrangement with flexible Fridays.
  • Location: Quezon City.


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