Brand Marketing Lead

23 hours ago


Makati City, National Capital Region, Philippines TASQ Staffing Solutions Full time

Job Description:

TASQ Staffing Solutions is seeking a skilled Brand Marketing Lead to join our team. As a key member of our marketing department, you will be responsible for developing and executing awareness and trial generation plans, contributing to brand strategy, and leading branding and 5Ps strategies for new categories.

Key Responsibilities:

  • Digital Activation: Develop and execute digital activation plans to generate awareness and drive trials.
  • Brand Strategy: Contribute to the development of brand strategy and architecture, ensuring alignment with business objectives.
  • Category Launches: Lead branding and 5Ps strategies for new category launches, driving growth and market share.
  • Consumer Experience: Design a holistic consumer experience across all stages of the marketing funnel, from awareness to loyalty.
  • Innovation Projects: Lead specific innovation projects from concept to launch, including financial planning and execution.

Requirements:

  • Education: Bachelor's degree in marketing or business-related courses, MBA preferred but not required.
  • Experience: At least two years of experience in brand marketing, preferably in FMCG marketing; open to other industries with relevant experience.
  • Skills: Strong project management, brand planning, and performance tracking skills; adept at working with agencies, sales teams, suppliers, and stakeholders.
  • Fundamentals: Strong FMCG marketing fundamentals, consumer insights, and consumer experience-driven decision-making.

Salary: $80,000 - $110,000 per year, depending on location and experience.



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