Brand Marketing Specialist

3 days ago


Makati City, National Capital Region, Philippines TASQ Staffing Solutions Full time
Job Description

We are seeking an experienced Brand Marketing Specialist to lead our consumer experience strategy and drive brand growth.

About the Role

This is a key leadership position that will oversee the development and execution of comprehensive brand marketing plans, focusing on creating engaging consumer experiences across all touchpoints.

Key Responsibilities
  • Develop and implement short-term and long-term awareness and trial generation plans, with a strong emphasis on digital and on-ground activation.
  • Contribute to the development of brand strategy, architecture, and guidelines.
  • Lead branding and 5Ps strategies for new product categories.
  • Create a holistic consumer experience for our brands, spanning all stages of the marketing funnel.
  • Lead specific innovation projects from concept to launch, including financial planning.
Requirements

To be successful in this role, you will need:

  • A bachelor's degree in marketing or business-related courses, with an MBA preferred but not required.
  • At least two years' experience in a brand marketing role, preferably in FMCG marketing (food or non-food), or in a similar industry with a focus on startup and innovation development and brand building/activation.
  • Strong project management, brand planning, and performance tracking skills.
  • The ability to work effectively with partners, agencies, sales teams, suppliers, and other stakeholders.
  • Excellent creative and digital marketing skills, with a focus on consumer insights and experience-driven decision-making.
What We Offer

We offer a competitive salary package, including a base salary of $80,000 - $100,000 per annum, depending on experience, plus benefits and opportunities for professional growth and development.



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