Brand Marketing Specialist
3 days ago
We are seeking an experienced Brand Marketing Specialist to lead our consumer experience strategy and drive brand growth.
About the RoleThis is a key leadership position that will oversee the development and execution of comprehensive brand marketing plans, focusing on creating engaging consumer experiences across all touchpoints.
Key Responsibilities- Develop and implement short-term and long-term awareness and trial generation plans, with a strong emphasis on digital and on-ground activation.
- Contribute to the development of brand strategy, architecture, and guidelines.
- Lead branding and 5Ps strategies for new product categories.
- Create a holistic consumer experience for our brands, spanning all stages of the marketing funnel.
- Lead specific innovation projects from concept to launch, including financial planning.
To be successful in this role, you will need:
- A bachelor's degree in marketing or business-related courses, with an MBA preferred but not required.
- At least two years' experience in a brand marketing role, preferably in FMCG marketing (food or non-food), or in a similar industry with a focus on startup and innovation development and brand building/activation.
- Strong project management, brand planning, and performance tracking skills.
- The ability to work effectively with partners, agencies, sales teams, suppliers, and other stakeholders.
- Excellent creative and digital marketing skills, with a focus on consumer insights and experience-driven decision-making.
We offer a competitive salary package, including a base salary of $80,000 - $100,000 per annum, depending on experience, plus benefits and opportunities for professional growth and development.
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