Marketing Leader

2 weeks ago

Porac, Philippines beBeeGrowth Full time $140,000 - $170,000
Marketing Leader – SaaS Growth

This role is responsible for building and leading a high-impact marketing function that drives awareness, demand, and customer loyalty.

The successful candidate will be the voice of the brand in the market, shaping its positioning while aligning closely with business development and product teams.

Key Responsibilities:
  • Design & Execute Growth Roadmap – Develop a marketing strategy aligned to growth, retention, and revenue objectives.
  • Lead & Inspire – Mentor a team, fostering creativity, accountability, and high performance.
  • Brand Positioning – Own messaging and thought leadership to differentiate the brand in the market.
  • Demand Generation – Scale inbound and outbound acquisition via SEO, SEM, paid campaigns, social, and email marketing.
  • Pipeline Alignment – Partner with business development to strengthen lead generation, nurturing, and conversion.
  • Customer Advocacy – Develop case studies, communities, and advocacy programs to showcase client success.
  • Data & ROI – Define KPIs, track ROI, and refine strategies through a data-first approach.
Requirements:

Must-Haves:

  • 5+ years of B2B marketing experience, including 3+ years in a SaaS leadership role.
  • Proven track record in scaling demand generation and digital growth.
  • Strong leadership with experience managing small, high-impact teams.
  • Strategic yet hands-on—comfortable executing campaigns while driving vision.
  • Exceptional communicator and storyteller, simplifying complex SaaS products into compelling narratives.
  • Data-driven mindset with expertise in HubSpot, Salesforce, Google Analytics, and related tools.

Preferred:

  • Background in analytics, BI, or data-focused SaaS.
  • Knowledge of the Australian SaaS market and experience scaling globally.
  • Experience in building customer advocacy or thought leadership programs.

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