B2B Lead Generation Expert

1 day ago

Manila, National Capital Region, Philippines beBeeOutboundMarketing Full time A$90,000 - A$120,000

Job Opportunity

B2B Growth & Outbound Marketing Specialist

We are seeking a highly skilled professional to design and execute scalable, personalized outreach systems that generate qualified leads and meetings for our business.

You will be responsible for managing multiple client campaigns simultaneously, ensuring each outbound program is executed with precision, personalization, and measurable results.

The ideal candidate will have expertise in setting up and running high-effectiveness outbound campaigns using the latest tools and an AI-driven approach.

The role requires strong hands-on experience with tools like Apollo, Clay, Instantly, Smartlead (or similar) and knowledge of AI-driven personalization (e.g. ChatGPT, Claude, or specialized AI tools for outreach).

Data analysis and interpretation skills are essential for this role as well as the ability to run structured experiments and optimize campaign performance.

Key Responsibilities:
  • Develop and manage multi-channel outbound campaigns (email, LinkedIn, other channels as appropriate).
  • Leverage tools such as Apollo, Clay, Instantly, Smartlead, Zapier/Make, and AI-powered personalization to maximize conversion.
  • Continuously test messaging, targeting, and cadences to optimize performance.
  • Use AI tools to craft tailored outreach messages at scale.
  • Build repeatable systems for automating research, list enrichment, and content customization.
  • Data & Performance Management
  • Manage prospect databases and campaigns across multiple clients, ensuring clean, enriched, and segmented lists.
  • Track campaign performance, report on KPIs (open, reply, meeting booked, SQL conversion rates).
  • Run experiments to continually improve conversion rates.
  • Multi-Client & Campaign Management
  • Prioritize and balance multiple client campaigns without compromising on quality or performance.
  • Build and maintain campaign playbooks so outreach systems can scale across different industries and ICPs.
  • Communicate effectively with internal stakeholders and client-facing teams to ensure alignment and transparency.
  • Supporting B2B Marketing
  • Collaborate on lead magnets, landing pages, and content initiatives to support inbound lead flow.
  • Align outbound efforts with broader brand positioning and demand generation campaigns.
Requirements:
  • Proven success designing and running outbound B2B lead generation campaigns with measurable results.
  • Strong hands-on experience with tools like Apollo, Clay, Instantly, Smartlead (or similar).
  • Knowledge of AI-driven personalization (e.g. ChatGPT, Claude, or specialized AI tools for outreach).
  • Experience managing multiple client campaigns simultaneously in a structured and organized way.
  • Data-driven mindset: comfortable analyzing performance metrics and running structured experiments.
  • Bonus: experience creating B2B lead magnets, landing pages, and inbound content.
  • Strong written communication skills with a knack for clear, compelling outreach copy.

To succeed in this role you should have:

  • A data-driven mindset and excellent analytical skills.
  • Exceptional written and verbal communication skills.
  • Ability to work independently and collaboratively as part of a team.
  • A passion for staying up-to-date with industry trends and best practices.
  • A strong desire to learn and grow professionally.

If you are a motivated and talented individual who is passionate about marketing and has a drive to succeed, we encourage you to apply for this exciting opportunity.

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