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Territory Business Growth Manager

1 week ago

Makati City, National Capital Region, Philippines JTI Full time
About the Role

We are seeking a highly skilled Territory Consumer Lead to join our Marketing team in Makati City. As a key member of our team, you will be responsible for driving business growth in your assigned territory by acquiring and retaining consumers.

Key Responsibilities
  • Analyze market trends and consumer behavior to identify opportunities and challenges.
  • Develop strategic plans to grow JTI brands in your territory.
  • Collaborate with Field Sales and other stakeholders to ensure effective campaign execution.
  • Communicate campaign details and results to front-line staff.
  • Campaign Implementation:
    • Create and explain campaign mechanics to field sales teams.
    • Oversee the deployment and execution of marketing activities.
    • Manage consumer acquisition campaigns and resources.
  • Program Evaluation:
    • Regularly survey and ensure compliance with campaign standards.
    • Review campaign performance and address challenges promptly.
    • Monitor and evaluate program success.
  • Territory Leadership:
    • Support new product launches and develop bottom-up launch campaigns.
    • Create consumer campaigns for new opportunities.
    • Develop efficient routes to consumers and maintain the territory toolkit.
  • Resource Management:
    • Manage and deploy field marketing budget and materials.
    • Ensure strict control and compliance for program enablers.