
Senior Business Development Marketing Specialist
2 days ago
We are seeking a highly skilled B2B Growth Specialist to join our team.
The primary mission of this role is to design and execute scalable, personalized outreach systems that generate qualified leads and meetings for our business.
This involves developing and managing multi-channel outbound campaigns (email, LinkedIn, other channels as appropriate) using tools such as Apollo, Clay, Instantly, Smartlead, Zapier/Make, and AI-powered personalization.
Key Responsibilities- Develop and manage multi-channel outbound campaigns.
- Leverage tools to maximize conversion.
- Continuously test messaging, targeting, and cadences to optimize performance.
- Use AI tools to craft tailored outreach messages at scale.
- Build repeatable systems for automating research, list enrichment, and content customization.
- Data & Performance Management
- Manage prospect databases and campaigns across multiple clients.
- Track campaign performance, report on KPIs (open, reply, meeting booked, SQL conversion rates).
- Run experiments to continually improve conversion rates.
- Multi-Client & Campaign Management
- Prioritize and balance multiple client campaigns without compromising on quality or performance.
- Communicate effectively with internal stakeholders and client-facing teams.
- Proven success designing and running outbound B2B lead generation campaigns with measurable results.
- Strong hands-on experience with tools like Apollo, Clay, Instantly, Smartlead.
- Knowledge of AI-driven personalization.
- Experience managing multiple client campaigns simultaneously.
- Data-driven mindset: comfortable analyzing performance metrics and running structured experiments.
- Strong written communication skills with a knack for clear, compelling outreach copy.
- Multiple outbound systems running effectively.
- High campaign conversion rates.
- Consistent pipeline of qualified meetings generated directly from your outreach.
You can find more information about this opportunity on the provided link:
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