
Lead Generation Specialist
13 hours ago
As a seasoned Marketing and Growth Specialist, you will be responsible for spearheading lead generation initiatives across traditional and non-traditional marketing channels. This role demands a hands-on approach, where you will identify, test, and optimize new campaigns to expand our reach into untapped markets.
We are seeking an innovative professional who thrives in building and experimenting with marketing strategies that go beyond the conventional playbook. If you have a passion for testing new channels, analyzing results, and scaling high-performing campaigns, this role is tailored for you.
Your key responsibilities include:
- Launching and managing lead generation campaigns in TV, radio, podcasts, influencer marketing, digital billboards, social media, and AI-assisted voice channels
- Continuously testing new marketing channels, analyzing data to refine strategies
- Developing and executing growth-focused marketing plans
- Optimizing campaign performance using A/B testing, audience targeting, and conversion tracking
- Collaborating cross-functionally to align marketing efforts with business objectives
- Staying ahead of industry trends to identify new opportunities for expansion
- Managing budgets, tracking ROI, and reporting on campaign success
To excel in this role, you will need:
- A proven track record in online lead generation or sales with a focus on direct response campaign measurement using both traditional and non-traditional channels
- Strong background in performance marketing, data analysis, and campaign testing
- A hands-on, test-and-learn mindset with the ability to move quickly
- Experience managing marketing budgets and driving ROI
- Excellent communication and leadership skills
We are looking for someone who is:
- Proactive, adaptable, and flexible in a dynamic environment
- Professional and dedicated to excellence
- Willing to go the extra mile to achieve exceptional results
- A strong team player who thrives in collaboration
- Committed to continuous improvement and open to experimenting with new approaches
Our organization offers a dynamic and innovative work environment where you can grow and make a real impact. Join us today
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