Strategic Digital Advertising Leader

4 weeks ago

Manila, National Capital Region, Philippines Sound Decisions Full time

Paid Media Manager Role

We are seeking a highly skilled Paid Media Manager to lead our enterprise-level digital advertising campaigns, driving performance and growth across multiple platforms. This role is suited for a data-driven strategist with deep experience managing large-scale paid media budgets (minimum $15,000/day) and delivering measurable ROI in a fast-paced, results-oriented environment.

The ideal candidate will bring a blend of strategic thinking, hands-on execution, and innovative problem-solving skills to elevate our paid media initiatives to the next level.

Main Responsibilities
  • Campaign Strategy & Execution:
    • Develop and execute comprehensive paid media strategies across channels such as Google Ads, Meta (Facebook/Instagram), TikTok, LinkedIn, Programmatic, and others.
    • Align campaign objectives with overall business goals to ensure optimal performance and ROI.
    • Manage and optimize campaigns across the customer lifecycle: awareness, acquisition, retention, and re-engagement.
  • Budget Management:
    • Oversee and allocate daily ad spend of $15,000+ efficiently to maximize impact.
    • Track spend against performance metrics and ensure campaigns remain within budget while meeting or exceeding KPIs.
  • Performance Optimization:
    • Conduct A/B testing on creative, ad copy, targeting, and bidding strategies to enhance performance.
    • Leverage advanced analytics to monitor, evaluate, and adjust campaign strategies for maximum efficiency.
    • Utilize attribution models and customer insights to refine targeting and increase conversion rates.
  • Collaboration & Stakeholder Communication:
    • Partner with creative, content, and analytics teams to produce high-performing ad creatives.
    • Report on campaign performance, insights, and recommendations to key stakeholders, including senior leadership.
    • Stay abreast of emerging trends, tools, and technologies in paid media to maintain a competitive edge.
  • Platform Expertise & Scaling:
    • Manage and scale campaigns on enterprise-level platforms and ensure compliance with platform guidelines.
    • Experiment with new platforms or features to expand reach and audience engagement.
    • Build relationships with platform representatives for strategic insights and support.
Requirements

This role requires a strong background in paid media management, with at least 5+ years of experience in managing enterprise-level campaigns with daily ad spends of $15,000+/day.

  • Technical Skills:
    • Proficiency in Google Ads, Meta Ads Manager, and programmatic platforms.
    • Familiarity with analytics tools like Google Analytics, Looker, Tableau, or similar.
    • Experience with advanced bidding strategies, data-driven targeting, and attribution models.
  • Analytical Mindset:

The ideal candidate should be able to interpret complex datasets and translate them into actionable strategies.

Creative Acumen:

A strong understanding of ad creative best practices and performance drivers is essential.

Project Management:

Exceptional organizational and time management skills with the ability to manage multiple campaigns simultaneously.

Soft Skills:

Excellent communication, stakeholder management, and problem-solving abilities.

Benefits

We offer a dynamic and collaborative work environment with opportunities for growth, a competitive salary ($100,000 - $120,000 per year), and access to cutting-edge tools, platforms, and industry insights.

This is a chance to work with a high-performing team on impactful, large-scale campaigns and drive real-world results.

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