Player Engagement Specialist

1 day ago

Marikina City, National Capital Region, Philippines beBeeRetention Full time $21,600 - $27,600
Customer Retention Strategist

We are seeking a seasoned customer retention strategist to join our team. As a key player in shaping player engagement, you will develop and execute CRM strategies to drive player loyalty and reduce churn.

  • Create structured campaign roadmaps for product launch and growth phases.
  • Develop and execute pre-launch and post-launch CRM strategies to drive player engagement and reduce churn.
  • Analyze player behavior and campaign results to improve performance.

Responsibilities

The ideal candidate will have 2-3 years of experience in the Casino, Sportsbook, or Sweepstakes industry. You will work closely with our creative and marketing teams to deliver compelling campaign assets and collaborate with cross-functional teams to ensure CRM efforts are aligned with business goals.

Campaign Management
  • Plan, launch, and optimize CRM campaigns via email, push notifications, SMS, and in-game messages.
  • Implement loyalty programs, reactivation efforts, and seasonal promotions.
Data & Insights
  • Use insights to personalize messaging and offers across lifecycle stages.
  • Monitor and report on key metrics such as LTV, retention, engagement, and churn.
Requirements
  • Proficient in CRM tools and marketing automation platforms.
  • Familiar with A/B testing, segmentation, and campaign performance tracking.
  • Comfortable with data platforms like Tableau, Power BI, or similar.
Benefits
  • Competitive salary & performance incentives.
  • Fully remote work & flexible hours.
  • Opportunities for professional growth.
  • Work with a passionate team shaping iGaming's future.

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