Player Engagement Specialist

1 day ago

Makati City, National Capital Region, Philippines beBeeManager Full time $21,600 - $27,800

Job Opportunity:

We seek a skilled CRM Manager to drive player engagement and retention through strategic campaigns, personalized communications, and loyalty initiatives.

This is a great opportunity to grow within a dynamic remote-first company where your insights and creativity directly impact business success.

Key Responsibilities
  • Develop and execute pre-launch and post-launch CRM strategies to drive player engagement and reduce churn.
  • Define key retention KPIs and build tailored plans across player segments.
  • Create structured campaign roadmaps for product launch and growth phases.
Campaign Management
  • Plan, launch, and optimize CRM campaigns via email, push notifications, SMS, and in-game messages.
  • Implement loyalty programs, reactivation efforts, and seasonal promotions.
  • Collaborate with creative and marketing teams to deliver compelling campaign assets.
Data Analysis and Insights
  • Analyze player behavior and campaign results to improve performance.
  • Use insights to personalize messaging and offers across lifecycle stages.
  • Monitor and report on key metrics such as LTV, retention, engagement, and churn.
  • Work closely with product, marketing, analytics, and support teams to ensure CRM efforts are aligned with business goals.
  • Contribute feedback on user experience and product features from a retention standpoint.
Requirements
  • 2–3 years of experience in a CRM, user retention, or marketing role within the gaming industry.
  • Proven ability to plan and execute lifecycle campaigns that increase player engagement and retention.
Technical Skills
  • Proficient in CRM tools and marketing automation platforms.
  • Familiar with A/B testing, segmentation, and campaign performance tracking.
  • Comfortable with data platforms like Tableau, Power BI, or similar.
Soft Skills
  • Strategic mindset with strong organizational skills.
  • Excellent communication and team collaboration.
  • Quick to learn and adaptable in a fast-paced digital environment.

About the Role: We are seeking a talented individual who can make a significant impact on our business.

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