
Paid Media Channel Growth Specialist
2 days ago
Job Description:
\We're looking for a data-driven and experienced professional to own and scale our paid media channels.
\The ideal candidate will have at least 5 years of experience in B2B performance marketing, with hands-on experience managing LinkedIn Ads and Google Ads. They should also have a proven track record of generating leads and optimizing campaigns for conversions in a B2B SaaS environment.
\Key Responsibilities:
\- \
- Manage Paid Channels: Own and optimize campaigns across key platforms.\
- Conversion-Focused Campaigns: Build and manage full-funnel campaigns designed to generate qualified leads and demos for the sales team.\
- Ad Creative & Copywriting: Develop compelling ad copy and collaborate with the design team on visuals that perform.\
- Landing Page Optimization: Work with the web and content team to ensure ad traffic converts.\
- Analytics & Reporting: Track KPIs, measure ROI, and provide actionable insights using tools like GA4 and Google Ads dashboard.\
- Audience Targeting: Continuously test and refine targeting strategies, including job titles, industries, and company sizes.\
- Experimentation: Develop and run structured experiments to test new tactics, creatives, and channels.\
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