Paid Media Professional

2 weeks ago


Cebu City, Central Visayas, Philippines beBeeCampaign Full time $100,000 - $140,000
Media Campaign Specialist

We are seeking a seasoned Media Campaign Specialist to spearhead our paid media efforts. In this pivotal role, you will be responsible for developing, implementing, and optimizing advertising campaigns across various platforms.

Key Responsibilities:
  • Campaign Development: Design and execute paid media campaigns that align with our business objectives
  • Daily Performance Monitoring: Track campaign performance and make data-driven adjustments to optimize results
  • Compliance and Platform Policies: Ensure all campaigns adhere to compliance and platform regulations
  • Research and Optimization: Conduct in-depth research to identify high-potential opportunities and implement strategies to capitalize on them
  • Creative Testing and Analysis: Test creatives, landing pages, and ad copy using structured A/B frameworks to improve campaign effectiveness
  • Metric Analysis: Analyze key metrics (CTR, ROI, CPA, CPC) to inform optimization decisions and drive better outcomes
  • A/B Testing: Run tests on creatives, landing pages, and keywords to identify areas for improvement
  • Scaling and Profitability: Identify opportunities to scale profitable campaigns and reduce unprofitable spend
  • Tracking and Profit Accountability: Ensure accurate tracking through third-party tools and own campaign-level profit and loss
  • Anomaly Investigation: Investigate performance anomalies and provide data-driven insights to support decision-making


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