Business Growth Analyst

We are a technology-enabled growth company that combines marketing, consulting and data intelligence to drive revenue and brand recognition for leading and emerging businesses globally. Our people-first approach values diversity in backgrounds and experiences, and we believe our team and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm worldwide, with a scalable brand, culture and services.

As a full-service growth marketing company, we offer best-in-class services including SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. We focus on helping brands drive revenue growth and brand recognition, ultimately delivering value for our clients.

At the heart of our company is our proprietary technology, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A, and providing value in unparalleled ways.

Our dynamic team of consultative marketers, creatives, analysts and technologists challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

The Senior Growth Analyst is responsible for auditing current and prospective clients' marketing programs and crafting integrated marketing plans across our full suite of channels, with special emphasis on social media (Facebook, TikTok, etc) and Google Ads (SEM, GDN, and YouTube). You will work closely with teams of channel specialists (including Programmatic, PR, SEO, Affiliate, Influencer, and Email) to develop impactful marketing strategies that will be used both by account teams and also to help our company acquire new clients.

Responsibilities:

• Determining budget allocation by channel, medium, environment, objective, and stage in the funnel
• Coordinating with channel specialists to ensure channel-level strategies align with the overarching plan
• Researching and analyzing prospective clients, their industry, vertical, similar clients and competitors, ideal customer profile, sentiment, etc
• Forecasting and projections: working with our specialists to pressure test forecasts and ensure that projections match up with client budgets, efficiency requirements, and business objectives.

Requirements:

• 5+ years of cross-channel marketing program management experience
• Understanding of marketing funnels and flywheels
• Previous experience with large sets of campaigns and/or clients ($100k+ spend per month per client)
• Competence in Google Ads, Facebook, and/or similar self-serve platforms
• Familiarity with the larger marketing and media buying landscape
• Familiarity with earned media channels
• Familiarity with audience insight tools such as Global Web Index
• Familiarity with Asana and Slack

Key Performance Indicators:

• Win Rate (50%+)
• Percent of Appraised GP to Won GP (70%+)

Most Important Things (MITs):

• Audit Quality
• Audit Speed
• Thought Leadership of appraisal collateral development
• Accuracy of Appraisal Forecasts

We are an Equal Opportunity Employer and strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity but also age, disability status, veteran status, sexual orientation, religion and many other parts of one's identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. We do NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. Any genuine job openings will be posted on our website.