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1 day ago
As a Demand Generation Strategist, you will own and execute the global lead generation strategy to drive scalable expansion of the supply partnership pipeline.
About the Role:This is an exceptional opportunity for a seasoned professional with expertise in lead generation systems and process automation. The successful candidate will be responsible for defining KPIs, setting performance targets, and leading the development of a strategic roadmap for sustainable lead generation growth.
Responsibilities:- Partner with the VP of Supply to develop and implement a data-driven approach to lead sourcing, qualification, and conversion.
- Design and maintain scalable, automated systems for end-to-end data integrity and global compliance.
- Leverage CRM platforms, AI tools, and automation solutions to streamline workflows and improve targeting efficiency.
- Oversee the vetting process to ensure prospective partners are legitimate, compliant with global standards, and fraud-free.
- Develop standardized vetting frameworks and continuously improve them in response to regulatory and market changes.
- Lead data-driven decision-making by developing performance dashboards, conducting root-cause analysis of pipeline metrics, and delivering actionable insights to improve conversion rates and team efficiency.
- 5+ years of experience in lead generation, partnerships, or business development, preferably in nonprofit, social impact, or international organizations.
- Strong experience using HubSpot and other CRM or lead management tools.
- Proven ability to manage and optimize tech-enabled systems for tracking and automation.
- Excellent analytical skills, with a data-driven mindset to optimize workflows.
- Ability to manage teams effectively.
- Self-starter with a problem-solving mentality and a hands-on approach to execution.
- Experience working in a fast-paced startup environment.
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