Senior Product Marketing Manager

3 days ago

Mabalacat, Central Luzon, Philippines beBeeMarketing Full time ₱2,000,000 - ₱2,500,000

Job Title: Senior Product Marketing Manager

Key Responsibilities:
  • Develop Go-to-Market Strategies: Create and execute go-to-market strategies for product launches, market expansions, and feature rollouts.
  • Market Research: Conduct in-depth market research to analyze industry trends, customer needs, and competitor positioning.
  • Customer Segmentation: Build and refine customer segmentation models to optimize targeting and personalized messaging.
  • Sales Enablement: Create and enhance sales enablement materials (pitch decks, battle cards, case studies, whitepapers).
  • Collaboration: Collaborate with cross-functional teams to ensure alignment on positioning and messaging.
  • Demand Generation: Drive demand generation initiatives by supporting digital campaigns, content marketing, and account-based marketing strategies.
  • Performance Metrics: Define KPIs and performance metrics to measure go-to-market effectiveness and optimize marketing efforts.
Required Qualifications:
  • Experience: 8+ years of experience in product marketing within IT, B2B SaaS, or enterprise technology.
  • Expertise: Expertise in market research, competitive analysis, and sales enablement for IT solutions.
  • Launch and Scale: Proven track record of launching and scaling technology products in global markets.
  • Communication Skills: Strong storytelling, messaging, and strategic thinking skills.
  • Technical Skills: Proficiency in CRM, marketing automation, analytics tools, and sales enablement platforms.
  • Cross-Functional Collaboration: Ability to work cross-functionally and influence stakeholders across technical and business teams.

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