Product Launch Manager

2 days ago

Mabalacat, Central Luzon, Philippines beBeeSenior Full time ₱800,000 - ₱1,600,000

Overview:

We are seeking a Senior Product Marketing Manager to drive GTM strategy, market research, customer segmentation, and sales enablement in the IT industry.

The ideal candidate will have 8+ years of experience in product marketing within IT, B2B SaaS, or enterprise technology, with expertise in market research, competitive analysis, and sales enablement for IT solutions.

Responsibilities include developing and executing GTM strategies, conducting in-depth market research, building and refining customer segmentation models, creating and enhancing sales enablement materials, collaborating with cross-functional teams, driving demand generation initiatives, and defining KPIs and performance metrics.

Qualifications:
  1. 8+ years of experience in product marketing within IT, B2B SaaS, or enterprise technology.
  2. Expertise in market research, competitive analysis, and sales enablement for IT solutions.
  3. Proven track record of launching and scaling technology products in global markets.
  4. Strong storytelling, messaging, and strategic thinking skills.
  5. Proficiency in CRM, marketing automation, analytics tools, and sales enablement platforms.
  6. Ability to work cross-functionally and influence stakeholders across technical and business teams.

Key responsibilities include developing and executing go-to-market strategies, conducting in-depth market research, building and refining customer segmentation models, creating and enhancing sales enablement materials, collaborating with cross-functional teams, driving demand generation initiatives, and defining key performance indicators and performance metrics. The ideal candidate will have strong communication, project management, and problem-solving skills, as well as experience working in a fast-paced environment. If you're looking for a challenging role that requires strategic thinking and excellent communication skills, this could be the perfect opportunity for you.

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