Expert in Overseas Digital Expansion
3 days ago
This role is a remote position in the marketing team. The ideal candidate will have recent hands-on experience managing, optimizing, and reporting on campaigns.
Key Responsibilities:- Purchasing ads through Facebook / Google / Tik Tok and other paid channels
- Creating accounts, analyzing targeted users, optimizing ad content, improving ROI, etc.
- Developing ad content plans with designers based on data analysis and user portrayals for overseas users
- Communicating closely with marketing teams to formulate and execute digital growth strategies
- Staying up-to-date with the latest industry trends and competitors
- Onboarding influencers and managing influencer networks for growth among diaspora communities
- Developing and managing B2B partnerships to drive online growth
- Managing public relations to drive growth among diaspora communities with multiple stakeholders
- Conducting market research to identify customer needs and trends;
- Supporting cross-functional teams to plan and execute marketing campaigns;
- Understanding of ads development, testing, and optimization
- Knowledge of Facebook / Google / Tik Tok / Youtube and other paid ads channels
- 2-4 years' experience in performance marketing roles for international platforms
- Excellent communication and management skills
- Able to work in a rapidly changing business environment
- A strong network in the South East Asian community is a plus
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