Digital Marketing Strategist

4 hours ago

Ayala Alabang, National Capital Region, Philippines Fast Services Corporation Full time
Job Summary

We are seeking a highly creative and results-driven Digital Marketing Specialist and Content Creator to join Fast Services Corporation. The ideal candidate will be responsible for executing a wide range of digital marketing activities to enhance our online presence, drive website traffic, engage target audiences across multiple platforms, and result in sales inquiries and lead generation.


Key Responsibilities:
  • Website Management and Optimization:
    • Manage and update website content to ensure accuracy and relevance.
    • Perform keyword optimization and implement SEO best practices to improve website ranking.
    • Monitor website performance using tools like Google Analytics and provide insights for improvement.
  • Search Engine Optimization (SEO):
    • Conduct keyword research and analysis to optimize on-page and off-page SEO.
    • Implement link-building strategies to improve domain authority.
    • Track and analyze SEO metrics and performance.
  • Paid Advertising Campaigns:
    • Plan, create, and manage Google Ads campaigns, including search and banner ads.
    • Optimize ad performance through A/B testing and analytics.
    • Manage budgets for paid advertising campaigns to maximize ROI.
    • Monitor campaign performance and prepare detailed reports with actionable insights.
  • Social Media Strategy and Management:
    • Develop and execute monthly content calendars for Facebook, LinkedIn, TikTok, WhatsApp, Viber, and other platforms.
    • Conceptualize engaging social media campaigns that align with brand objectives and resonate with target audiences.
    • Create, schedule, and post content, ensuring consistency in brand voice and aesthetics.
    • Track performance metrics and adjust strategies to enhance engagement and reach.
  • Content Creation and Copywriting:
    • Develop high-quality, original content for social media, email campaigns, blogs, and other digital channels.
    • Write compelling copy that drives engagement, conversions, and brand awareness.
    • Collaborate with the design team to create visually appealing brand assets, including graphics, videos, and other multimedia content.
  • Email Direct Marketing Campaigns:
    • Design and execute email marketing campaigns to nurture leads and retain customers.
    • Segment email lists and personalize campaigns for targeted outreach.
    • Track and analyze email performance metrics, including open rates, click-through rates, and conversions.
  • Analytics and Reporting:
    • Monitor the performance of all digital marketing initiatives using tools like Google Analytics, SEMrush, and social media insights.
    • Prepare monthly reports summarizing key metrics, successes, and areas for improvement.
    • Use data to refine strategies and ensure continuous optimization.

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