Digital Marketing Strategist

5 days ago

Ayala Alabang, National Capital Region, Philippines Filinvest Group Full time
About the Role

As a Digital Marketing Strategist at Filinvest Group, you will play a crucial role in leading our media planning, channel strategy, and campaign optimization efforts. This position is vital in ensuring that each business unit meets its goals through tailored marketing strategies, effective budget management, and data-driven decisions.

Key Responsibilities
  • Media Planning & Channel Strategy:
    • Develop and execute tailored digital media strategies to align with the business objectives of each brand or outlet.
    • Identify and optimize the most effective marketing channels for reaching target audiences across various business units.
    • Continuously evaluate and adjust channel mix to improve ROI, ensuring efficient use of marketing budgets.
  • Ad Documentation, Implementation, & Optimization:
    • Set up and manage ad campaigns across multiple platforms, ensuring proper documentation and compliance with company guidelines.
    • Provide detailed cost estimates and ensure adherence to planned budgets for all advertising activities.
    • Continuously monitor campaign performance, optimizing spend and strategy to maintain or exceed expected performance levels.
  • Data Collection, Tracking, & Reporting:
    • Establish comprehensive tracking systems to ensure that all relevant performance metrics are measured accurately.
    • Compile and analyze data from various sources to generate actionable insights.
    • Produce regular reports and updates for stakeholders, ensuring they are informed about the performance of their campaigns.
    Requirements
    • A college degree in Marketing, Advertising, Communications, or a related field.
    • Relative experience handling a similar position.
    • Highly technical/creative skills.
    • Good planning skills.
    • Effective social skills and interpersonal relations.
    • Team Player.
    • Knowledgeable in Performance Marketing trends.
    • Deep understanding of Performance Marketing and the tools related to it: Google Analytics, etc.
    • Willingness to work in Muntinlupa City.

Salary: PHP 120,000 - 180,000 per month (depending on experience)

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