Marketing Innovator

3 days ago

Manila, National Capital Region, Philippines beBeeBrand Full time $1,000 - $12,000
Marketing Position

As a skilled Marketing Specialist, you will have the opportunity to work on a wide range of marketing initiatives and projects. Your role will involve developing and managing marketing campaigns, creating new content and repurposing existing materials, coordinating events and speaking engagements, and ensuring brand consistency across all marketing channels.

Responsibilities
  • Develop and Manage Marketing Calendar: Create and maintain a weekly, monthly, and quarterly marketing calendar that outlines content, campaigns, events, and deadlines.

  • Success Metric: Maintain a detailed, rolling 3-month marketing calendar, updated by the 15th of each month, that reflects all scheduled content, deadlines, and responsible parties.
  • Develop and Repurpose Marketing Content: Create new digital and print marketing materials-and repurpose existing content-for blog posts, monthly newsletters, digital ads, flyers, books, videos, webinars, email campaigns, and website updates.

  • Success Metrics:
  • Transform attorney-generated content into marketing assets each month:
  • 8 social media posts per platform
  • 5 short videos
  • 2 digital ads
  • 1 flyer
  • 1 email campaign
  • Refresh and repurpose 2 pieces of older content each month

  • Coordinate Events and Speaking Engagements: Organize and promote in-person events (speaking engagements, educational webinars, etc...) and networking meetings such as referral partner calls, coffees and lunch meetings.
  • Success Metrics:
  • Schedule and coordinate 3 in-person events per quarter
  • Schedule 10 networking opportunities per quarter for partner
  • Create digital and physical invitations for all events 4 weeks in advance, and send digital invitations to all invitees 3 weeks prior to the event
  • Achieve 75% attendance rate and track post-event conversions or referrals to measure effectiveness
  • Ensure Brand and Ethical Compliance: Lead quarterly meetings with firm staff and external vendors to maintain brand consistency across all marketing channels.

  • Success Metrics:
  • Approve graphics, posts, blogs and SEO ads created by third parties within 3 business days to ensure alignment with brand
  • Zero flagged violations from social media platforms related to content
  • Submit a report highlighting key takeaways and action items within 48 business hours of each hosted meeting
  • Conduct Market Research and Competitive Analysis: Research legal industry trends, prospect client behavior, and track weekly competitor data points (trending posts, advertising, website ranking etc.) for at least 3 key local competitors.

  • Success Metrics:
  • Prepare one market research or competitor analysis report each quarter, including at least two actionable insights to guide content and campaign strategies
  • Identify and implement 3 new strategies each week
Qualifications
  • You are creative by nature
  • You are detail oriented- mistakes bother you
  • You thrive on working on multiple and varied projects
  • You like small team environments and adapt to shifting priorities
  • You don't take yourself or your work too seriously
  • You embrace AI and like learning new things
  • 2 years of experience in marketing industry
  • 2 years of working night shifts
Benefits
  • Work from Home
  • 10 days PTO annually
  • 3 days Sick days annually
  • 10 US Holidays
  • Birthday Holiday
  • 13th Month Bonus

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