
ecommerce Operations Specialist
23 hours ago
This position oversees ecommerce operations and marketing strategies with a strong focus on driving growth through conversion rate optimization (CRO), SEO, and marketing funnels.
Responsibilities- Shopify Website Management
- Oversee daily Shopify operations to ensure seamless user experiences
- Build and optimize product pages, landing pages, and funnels for mobile responsiveness and conversion
- Enhance website SEO through on-page and off-page optimization techniques
- Marketing Strategy & Execution
- Lead and execute META ads strategy, launching new ad variations weekly
- Develop and test various offers on META ads
- Create engaging ad concepts, angles, and copy tailored to target audiences
- Monitor ad performance, manage budgets, and optimize based on data-driven insights
- Customer Engagement & Growth
- Develop customer segmentation strategies to personalize marketing efforts
- Use customer feedback and analytics to refine website content and ad campaigns
- Conversion Rate Optimization (CRO)
- Continuously analyze customer behavior and identify opportunities to improve website CRO
- Creative and Project Management
- Manage the creation of marketing assets, including photos, videos, and supporting materials
- Minimum 3+ years of experience in ecommerce operations, ideally in a Shopify environment
- Proven expertise in META ads management, including creative testing and optimization
- Strong track record of driving ecommerce growth through CRO, SEO, and marketing funnels
- Familiarity with building product pages, landing pages, and marketing funnels
- Hands-on experience with customer segmentation, journey mapping, and targeted campaigns
- Basic to intermediate graphic design proficiency
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