
Email Marketing Specialist
1 day ago
Transform Your Career with a High-Growth Role
We are seeking a skilled Email Marketing and CRM Specialist to drive revenue growth, customer engagement, and retention through data-driven, on-brand messaging.
This is a full-time remote role that offers the opportunity to work in a fast-paced environment, collaborate with a diverse team, and contribute to a high-growth e-commerce business.
About the RoleAs an Email Marketing & CRM Specialist, your primary goal will be to develop and execute advanced automation flows and customer segmentation strategies that maximize campaign performance.
- Create and schedule all marketing campaigns, working closely with the Content Manager to ensure alignment with our brand voice and aesthetic.
- Collaborate with the CX team to enhance customer communications using NPS and other feedback.
- Develop detailed briefs for the Content team, using data and past performance insights to guide high-converting email content creation.
- Test and experiment with subject lines, CTAs, visuals, layout, and other campaign elements to maximize performance.
You will be responsible for delivering best-in-class customer communication across email, SMS, and push channels. Your key responsibilities include:
- Take ownership of our email, SMS, and push marketing channels, focusing on key performance metrics such as revenue per recipient, open and click-through rates, unsubscribe rates, and total revenue generated.
- Plan, create, and schedule all marketing campaigns, working closely with the Content Manager to ensure alignment with our brand voice and aesthetic.
- Collaborate with the CX team to enhance customer communications using NPS and other feedback.
- Develop detailed briefs for the Content team, using data and past performance insights to guide high-converting email content creation.
- Test and experiment with subject lines, CTAs, visuals, layout, and other campaign elements to maximize performance.
To succeed in this role, you will need:
- 2+ years of hands-on experience in performance-based email marketing, preferably in eCommerce.
- Skilled in copywriting and creating messages that convert.
- A deep understanding of digital customer behavior and how to drive action through comms.
- Strong communication skills, managing briefs, coordinating across teams, and identifying bottlenecks.
- Excellent prioritization and time-management skills, thriving in a fast-paced environment.
- Proficiency with Klaviyo or Netcore, strongly preferred.
- Strong technical CRM skills, segmentation, tagging, APIs, integrations, and product feeds.
This role offers:
- The opportunity to be part of a talented crew, contributing to a high-growth e-commerce business with opportunities for career progression.
- The chance to work in uncharted territory, disrupting the homewares space using industry-first technology.
- A truly global team collaboration experience.
We're a forward-thinking e-commerce business reimagining the rug-buying experience through bold innovation, industry-first tech, and a customer-obsessed mindset.
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