Commercial Growth Specialist

The primary goal of this Commercial Manager role is to drive commercial growth and expansion across the Asia-Pacific region. This individual will be responsible for developing and implementing business strategies, identifying new opportunities, and overseeing trade and distribution projects in key markets.

• Distributor Management:
  • Manage contracts with distributor partners and ensure compliance with sales goals and targets.
  • Develop and implement sales depletion and management strategies to monitor customer sales performance.
  • Provide monthly competitive activation and pricing reports from both distributors and direct accounts.
  • Maintain consistent merchandising and planogram standards across all channels.
  • Implement SKU channel strategy to maximize sales and revenue growth.
  • Maintain pricing objectives and establish relationships with key accounts and distributors.
  • Conduct bi-weekly meetings with main distributors and perform periodic trade visits with specific agendas.
  • Set quarterly business reviews (QBRs) with team members and APAC head.
• Sales:
  • Achieve annual company sales targets and deliver volume growth through effective sales strategies.
  • Work closely with distributors and key accounts to generate annual volume forecasts.
  • Secure additional SKU listings in the account universe.
  • Obtain retail displays and signage to increase brand visibility.
  • Sell-in promotional packs and new product developments (NPDs).
  • Collaborate with marketing on partnership trade deals, including budget management and proposal drafting.
  • Create a pipeline of leads for key accounts and identify new business opportunities.
• Account Universe:
  • Grow the account universe through work-withs and customer engagement initiatives.
  • Track account universe performance using regular reports.
  • Maintain and update account universe templates to ensure accuracy and consistency.
  • Develop segmentation reports to analyze account performance by type (e.g., bar, restaurant, club).
  • Ensure store listing compliance and maintain high account retention rates.
• Customer Engagement:
  • Conduct monthly store checks of the retail universe to assess sales performance and identify areas for improvement.
  • Arrange monthly or quarterly training sessions with key retail and point-of-sale (POS) accounts as needed.
  • Build strong relationships with retail and POS key accounts to drive sales growth and loyalty.
  Requirements
  • Possess knowledge of office management systems and procedures.
  • Have working knowledge of office equipment.
  • Be proficient in Microsoft Office (Excel and PowerPoint) or similar office suites like Google Suite.
  • Demonstrate excellent time management and organizational skills.
  • Exhibit excellent written and verbal communication skills.
  • Hold a college degree, preferably with marketing experience.
  • Show ability to work independently with minimal supervision.
  • Display a deep understanding of the brand, its business model, customers, and consumers.
  • Be a team player with leadership traits and ability to adhere to corporate policies.
  • possess at least 5 years of valid sales experience locally, regionally, or globally.
  Seniority level
  • Mid-Senior level
  Employment type
  • Full-time
  Job function
  • Sales and Business Development
  Industries
  • Human Resources Services