Digital Content Strategy Leader

6 days ago

Ayala Alabang, National Capital Region, Philippines beBeeMarketing Full time ₱6,000,000 - ₱8,000,000
Content Digital Marketing Senior Manager

The role of a Content Digital Marketing Senior Manager is to lead the development and execution of digital content across various channels, ensuring brand consistency and audience engagement. This position involves close collaboration with internal teams, agencies, and departments.

Key Responsibilities:
  • Develop and implement digital content strategies across social media, paid media, and owned platforms
  • Manage the full content lifecycle, including planning, production, and distribution for campaigns and always-on efforts
  • Ensure brand-aligned messaging across all digital touchpoints and business units
  • Oversee influencer marketing initiatives, including sourcing, contracting, and performance tracking
  • Align content initiatives with paid media, web, and CRM strategies
  • Coordinate with internal teams and external agencies for content development and campaign rollout
  • Track and analyze content performance to drive optimization and platform relevance
Requirements:
  • Bachelor's degree in Marketing, Communications, Digital Media, or related field
  • Minimum of 10–12 years of experience in digital marketing, with focus on content strategy, social media, paid media, and influencer management
  • Proven success in leading large-scale digital campaigns and multi-channel content execution
  • Strong background in influencer sourcing, contract handling, and performance tracking
  • Skilled in aligning digital content with CRM, paid media, web, and brand objectives
  • Experienced in managing agency partnerships and cross-functional coordination
  • Proficient in using Meta Business Suite, Google Analytics, CMS tools, and content planning platforms
  • Strong project management, communication, and stakeholder engagement skills
  • Data-focused with ability to turn insights into actionable content strategies
  • Background in hospitality, integrated resorts, or premium consumer brands is a plus
Preferred Skills:
  • Experience with content planning platforms and CMS tools
  • Proficiency in using Meta Business Suite and Google Analytics
  • Strong understanding of digital marketing principles and practices
  • Ability to analyze data and turn insights into actionable strategies

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