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Digital Content Strategist

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Ayala Alabang, National Capital Region, Philippines beBeeContent Full time ₱800,000 - ₱1,200,000

Solaire Resort Entertainment City is seeking a Senior Manager to lead the digital content strategy across social media, paid media, and owned channels.

Job Description

The Digital Senior Manager will be responsible for ensuring brand consistency and audience engagement across hotel, gaming, retail, and F&B. This role involves close collaboration with internal teams, agencies, and departments like Marketing, CRM, Loyalty, and Creative.

Duties and Responsibilities:

  • Lead the resort's digital content strategy across social, paid, and owned platforms
  • Manage full content lifecycle—planning, production, and distribution for campaigns and always-on efforts
  • Ensure brand-aligned messaging across all digital touchpoints and business units
  • Oversee influencer marketing, including sourcing, contracting, and performance tracking
  • Align content initiatives with paid media, web, and CRM strategies
  • Coordinate with internal teams and external agencies for content development and campaign rollout
  • Track and analyze content performance to drive optimization and platform relevance
  • Act as main digital content partner for cross-functional and multi-departmental initiatives
Requirements

Qualifications and Requirements:

  • Bachelor's degree in Marketing, Communications, Digital Media, or related field
  • Minimum of 10–12 years of solid experience in digital marketing, with focus on content strategy, social media, paid media, and influencer management
  • Proven success in leading large-scale digital campaigns and multi-channel content execution
  • Strong background in influencer sourcing, contract handling, and performance tracking
  • Skilled in aligning digital content with CRM, paid media, web, and brand objectives
  • Experienced in managing agency partnerships and cross-functional coordination
  • Proficient in using Meta Business Suite, Google Analytics, CMS tools, and content planning platforms
  • Strong project management, communication, and stakeholder engagement skills
  • Data-focused with ability to turn insights into actionable content strategies
  • Background in hospitality, integrated resorts, or premium consumer brands is a plus