Business Development Specialist
2 days ago
We're seeking a professional to drive pipeline growth from the NetSuite ecosystem and other construction-tech partners.
Main Responsibilities- Generate 6-8 new leads per month sourced or influenced by partners within the first 12 months.
- Cultivate 12-18 active, producing partners, with at least six NetSuite Account Executives regularly bringing in business.
- Enhance the website's lead conversion rate to at least 2.0% and the MQL (Marketing Qualified Lead) to SQL (Sales Qualified Lead) conversion rate to at least 30%.
- Develop at least six named customer stories and secure four or more public reviews.
- Establish a quarterly webinar schedule and co-host 2-3 industry events.
- Document playbooks and repeatable processes, such as sales/partner onboarding guides, co-sell playbooks, and webinar/event checklists.
- Partner Strategy & Operations: Develop an ICP (Ideal Customer Profile) and tiering framework, a recruiting playbook, and a referral structure.
- Growth Marketing Engine: Create a content calendar, optimize the website, manage events, and develop customer marketing initiatives like case studies and reviews.
- Core Processes: Establish and document key processes such as lead registration and co-selling, partner onboarding, webinar execution, and the collection of customer stories.
- Three to five years of experience in SDR roles.
- Fluency in the NetSuite ecosystem and experience in both partner management and marketing.
- Comfort with CRM and marketing operations.
- US working hours; remote work arrangements.
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