
Data-Driven Marketing Professional
19 hours ago
The Marketing Analyst will play a pivotal role in shaping strategic marketing initiatives and establishing data-driven best practices.
This position supports the consumer life cycle, encompassing online conversion analytics, product profitability, customer behavior analysis, and segmentation.
The successful candidate will be responsible for preparing ad-hoc reports, monitoring trends in complex data sets, and developing actionable insights to inform marketing strategies.
Main Responsibilities:
- Develop and present KPI, pricing, and product performance reports
- Identify, analyze, and interpret trends or patterns in large datasets
- Analyze marketing efforts, including performance by individual ad, media, and campaign, to identify successful elements and opportunities for improvement
- Conduct quantitative analysis and statistical modeling to support marketing decision making
- Make strategic recommendations backed by data and trends
Requirements:
- Bachelor's degree in a quantitative field (math, science, economics, finance, engineering) required; master's preferred
- 4+ years of relevant work experience in an analytical role
- Experience working with large datasets
- Advanced problem-solving skills, both quantitative and qualitative
- Creative thinker who can translate complex ideas into actionable marketing strategies
- Hands-on experience with advanced SQL and Excel
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