Data Driven Marketing Specialist

1 day ago

Antipolo City, Calabarzon, Philippines beBeeMarketing Full time ₱4,000,000 - ₱8,000,000
Job Description

We're seeking an experienced Marketing Analyst to join our team. As a key member of our marketing department, you'll be responsible for analyzing data, identifying trends, and developing insights to inform business decisions.

You will own and maintain reporting for key marketing funnel metrics by channel, ensuring consistent cadence and actionable insights for performance improvements. Additionally, you will develop detailed channel forecasts and manage reporting vs. forecast in Excel or improved solutions as needed.

Your primary focus will be on proactively identifying optimization opportunities and potential issues within the marketing funnel; partnering with channel leaders to create and execute action plans.

You will provide ad-hoc analysis and insights to inform monthly channel strategies and oversee digital experimentation setup, measurement, and reporting across all channels.

Evaluate inbound data integrity and recommend database changes to support marketing requirements.

Customize and configure marketing automation, lead gen/nurturing, campaign tracking, AI learning systems, and integrations (e.g., Google Analytics 4, Google Console, SEMrush, Looker, Hootsuite, Sense HQ, ATS).

Beyond technical skills, you will build and manage custom data pipelines, workflows, lead scoring models, and reporting dashboards to support marketing processes.

Maintain data accuracy and reliability by monitoring and cleansing data routinely.

Troubleshoot and resolve technical issues related to marketing system configuration, integrations, and basic technical SEO (mainly monitoring).

Finally, you will collaborate with stakeholders to identify process bottlenecks and recommend improvements for greater efficiency.

Required Skills and Qualifications
  • 3+ years in an analytical and technical role (e.g., marketing analytics, marketing operations, management consulting, or marketing development).
  • 2+ years as a marketing automation developer/admin.
  • Strong understanding of marketing processes, lead management, and demand generation strategies.
  • Advanced Excel data modeling and forecasting experience.
  • Familiarity with key marketing funnel metrics, KPIs, and building/maintaining forecasting models.
  • Hands-on experience with data visualization tools (Looker, Tableau, etc.) and Google Analytics.
  • Proficiency with relevant tech stack (Asana, Looker, Google Analytics 4, SEMrush, Taleo ATS, Sense HQ) or similar.
  • Intellectual curiosity, creative thinking, and a passion for problem-solving and A/B testing.
  • Ability to distill insights from large datasets and tell a compelling data story for all organizational levels.
  • Excellent communication, organizational, and project management skills; detail- and results-oriented.
About Your Role

You will report to Senior Manager, Social Media Talent Attraction. You will contribute to the success of customer experience and the overall success of the team.

This is a fantastic opportunity to work with a talented team and make a meaningful impact on our business.

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