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HubSpot Email Expert
1 week ago
We are seeking a detail-oriented and proactive email marketing specialist to join our remote team.
Main ResponsibilitiesAs an independent contractor, you will be responsible for managing email marketing campaigns, including list management, email creation, and execution using HubSpot Marketing tools.
Email Campaign Management- Design, build, and send newsletters and marketing emails using HubSpot Marketing tools, ensuring alignment with company branding and messaging.
- Format and optimize provided content to create engaging, brand-aligned emails that drive guest engagement and conversions.
- Import, segment, and manage contact lists in HubSpot, ensuring data accuracy and compliance with email marketing best practices and regulations.
- Optimize list segmentation strategies to target specific audience groups effectively, utilizing data insights to refine subject lines, content, and CTAs.
- Track and analyze email campaign performance, including open rates, click-through rates, and conversions, and report on these metrics weekly.
- Conduct A/B testing to refine email components and improve results, leveraging data insights to recommend and implement improvements.