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Healthcare CRM Strategist

1 week ago

Manila, National Capital Region, Philippines Monroe Consulting Group Full time

About Monroe Consulting Group Philippines

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We are seeking a skilled Healthcare CRM Strategist to join our team at Monroe Consulting Group Philippines. The successful candidate will be responsible for ensuring the successful implementation, setup, and ongoing maintenance of the HubSpot CRM module to support Medical Representatives engaging with healthcare professionals across multiple markets.

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The ideal candidate will have a strong understanding of data management, CRM workflows, omni-channel engagement, and system integrations. You will be working closely with market-specific teams and associates dedicated to the CRM to ensure alignment with business goals.

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Key Responsibilities:

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  • Data Management and Flow:\
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    • Coordinate with teams to ensure the accuracy, completeness, and accessibility of HCP engagement data within the CRM.\
    • Streamline data flows across the CRM to ensure smooth operations and consistency across markets.\
    • Manage data integration with other systems or tools to support cross-functional needs.\
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      • Omni-Channel Activation:\
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        • Enable and manage messaging capabilities in HubSpot to support omni-channel engagement through platforms such as Viber, Line, Zalo, WhatsApp, and other local messaging apps.\
        • Develop and implement best practices for effective use of snippets, email templates, and messaging sequences in HubSpot to enhance HCP engagement.\
        • Establish efficient processes for activity logging, including call logging and messaging, to ensure accurate and comprehensive data capture.\
        • Optimize email marketing capabilities, including creating and managing email sequences to drive engagement and ensure follow-ups are well-coordinated and timely.\
        • Monitor performance of omni-channel campaigns and make data-driven recommendations for improvements.\
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          • Workflows and Optimization:\
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            • Design and implement efficient workflows in HubSpot to facilitate engagement activities for medical reps.\
            • Monitor and refine CRM workflows to enhance usability and effectiveness for end-users.\
            • Ensure the CRM supports dynamic business requirements and adapts to evolving project needs.\
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              • Cross-Market Coordination and Collaboration:\
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                • Collaborate with market-specific teams and associates dedicated to the CRM to ensure alignment with business goals.\
                • Act as the central point of contact for all CRM-related matters, providing training, support, and guidance to users.\
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Requirements:

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  • Experience:\
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    • Proven experience managing CRM systems such as HubSpot, Salesforce/Veeva, or similar platforms, preferably in healthcare or FMCG industries. Hubspot proficiency is required.\
    • Strong understanding of data management, CRM workflows, omni-channel engagement, and system integrations.\
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      • Technical Skills:\
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        • Proficiency in CRM tools, particularly HubSpot.\
        • Experience with omni-channel activation using messaging apps such as Viber, Line, Zalo, WhatsApp, and email marketing tools.\
        • Familiarity with data analytics, reporting, and dashboard creation within CRMs.\
        • Knowledge of data privacy regulations and compliance best practices.\