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Trading Strategy Executive

1 week ago

Manila, National Capital Region, Philippines HAVAS Ortega Full time
About the Role

We are seeking a highly skilled Digital Trading Specialist to join our team at HAVAS Ortega. As a key member of our performance marketing team, you will be responsible for implementing, reporting, and optimizing digital media campaigns across various channels.

Main Responsibilities
  • Campaign Execution: Work closely with the Havas account lead and under the supervision of the Performance Director to execute campaign plans.
  • Strategy Development: Develop and implement advanced digital media buying strategies to achieve campaign goals.
  • Campaign Deliveries and Testing: Conduct A/B testing and analyze campaign performance to optimize results.
  • Media Buying Strategies: Create and implement digital media buying strategies that align with client objectives.
  • Action Plan Development: Collaborate with the team to develop action plans that meet campaign objectives.
Required Skills and Qualifications
  • Experience: At least 2 years of experience in a related field, preferably within a Network/ATD/DSP.
  • Commercial Focus: Proven commercial focus and entrepreneurial drive.
  • Programmatic Experience: Strong understanding of programmatic/paid social marketing and experience in implementing programmatic campaigns in at least Google DV360 and/or others like TTD, Mediamath, Yahoo DSP, Teads, Amazon.
  • Reporting Resources: Excellent analytical and problem-solving skills, with a strong ability to interpret data and make informed decisions.
  • Teamwork Abilities: Strong interpersonal and teamwork abilities, with the ability to collaborate effectively with cross-functional teams.
  • Critical Thinking: Proven critical thinking and problem-solving abilities, with a strong ability to adapt to changing priorities and deadlines.
  • Digital Media Dashboards: Highly numerate with a functional expertise in multiple digital media dashboards, including Google Analytics and Adobe Analytics.
  • Excel Skills: Advanced skills in Excel, including nested formulas, pivot tables, macros, and VBA.
  • Data Visualization: Experience in data visualization tools, such as Tableau or Power BI.
  • Ad-server Technology: Thorough knowledge of ad-server technology and its applications in digital marketing.
  • Performance Tracking: Advanced knowledge in performance tracking, involving multiple set-ups (pixel ownership versus account ownership, audience data sharing, etc.).
  • Trading Certifications: Multiple trading certifications especially in Meta and Google.