Trade Marketing Executive APAC

4 weeks ago

Manila, National Capital Region, Philippines Alpargatas Full time

Direct message the job poster from Alpargatas S.A.

Havaianas has been spreading the Brazilian spirit around the world since 1962 with its iconic rubber sole and bright, colorful and summer infused designs. With flip flops sold in over 100 countries, Havaianas has become synonymous with modern flip flops, cementing itself as a must-have for beach-goers and trendsetters alike. From the streets of Brazil to the halls of the most famous contemporary art museum in New York – a true global icon.

Job Description:

The Trade Marketing Executive will oversee performance management, distributor engagement and the implementation of channel strategies to drive business growth for APAC.

Responsibilities:

Trade and Channel Planning

  1. Develop and implement trade marketing strategies to support business objectives for IDM BU.
  2. Ensure seamless distributor management from start to finish across markets under the leadership/guidance of Trade Marketing Manager.
  3. Manage with the Trade Channel Manager an integrated calendar for IDM BU and top markets keeping in mind the channel strategy and the JBP for our top markets.
  4. Work cross-functionally with Brand team, DTC, Commercial teams, Ops to ensure in-market execution in line with brand plans.
  5. Support JBP process with markets.
  6. Own visual merchandising layouts/guidelines and work with DTC and Retail team to ensure implementation.

KPIs:

  1. Ensuring Assets are timely sent to distributors.
  2. Ensuring that Proposals must take into consideration brand image guidelines when executing commercially viable campaigns.
  3. All proposals/plans must be within the pre-assigned seasonal/annual budget.
  4. Ensure standardized execution across channels as per brand/VM guidelines.

Performance Management:

  1. Work with markets to plan and track business deliverables.
  2. Ensure integrated calendar is linked to business performance and timely deliverables of assets to ensure sell in/sell through deliverables are met.
  3. Participate in business reviews with markets and distributors – find opportunities and work with cross functions to drive performance.
  4. Use data to drive insights and actions in the business.

KPIs:

  1. Tracking and reporting performance of campaigns by market.
  2. Deliver business KPIs in terms of volume and value sales in sell in and sell through.
  3. Ensure JBP commitments are delivered and tracked to drive performance.

Qualifications:

  1. This role requires strategic planning, strong execution capabilities, and collaboration with cross-functional teams to ensure alignment across key markets.
  2. Graduate or a management trainee.
  3. Good problem-solving skills and multi-tasking abilities. Results oriented, with an eye-for-detail.
  4. Excellent knowledge of English (written, verbal). Knowledge of Cantonese, Thai, or Tagalog is a plus. Stakeholder management abilities required.
  5. Intermediate knowledge of MS-Office applications (Outlook, Excel, PowerPoint, Word).

Behavioral Skills:

  1. Quick learner with strong organization & multi-tasking skills.
  2. Must be able to work in pressure environments and high-intensity situations.
  3. Must be hard working & a team player, with a result-oriented attitude.

Seniority Level: Associate

Employment Type: Full-time

Job Function: Marketing and Sales

Industries: Manufacturing

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